Eye care is dominated by international brands, and given their strong foothold in the category, along with a small customer base who have strong brand loyalty, limited change in the competitive landscape is expected over the forecast period. Leading brands such as Spersallerg (Adcock Ingram Holdings Ltd for Alcon) and Safyr Bleu Eye Drops (Aspen Pharmacare (Pty) Ltd) come highly recommended by health professionals and are trusted by their customers.
Despite sales of eye care being primarily driven by mid- to high-income consumers, price sensitivity remains a major factor influencing purchasing decisions. Although brand loyalty tends to be strong for this category, many consumers shop across different distribution channels in search of more competitive pricing and promotional offers.
Many pharmacies and grocery retailers in South Africa now have an online presence and are gaining in popularity amongst consumers. Grocery retailers that offer same-day delivery also offer standard eye care, which makes it convenient for consumers to order online and receive their products at home, within the hour in some cases.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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