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Country Report

Eye Care in

Eye Care in Brazil

18 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Environmental factors and increasing computer use should improve sales of eye care over the forecast period

The use of air conditioning, high air pollution levels and the effects of the dry season should contribute to rising demand for standard eye care products during the forecast period. Levels of air pollution will likely remain high, especially in the largest metropolitan areas of Brazil.

Switches are set to boost sales of eye care

Eye care sales can also expect to see a boost if, as anticipated, ANVISA approves reclassification of allergy eye care products, which still fall under prescription drugs, to become OTC remedies in the short term. Overall sales of eye care should significantly increase if this switch occurs during the forecast period.

Health professionals are key target group to promote eye care in the future

The leading companies in eye care are expected to continue promoting their products by participating in ophthalmic congresses and events. Marketing strategies in the category are set to remain focused on health professionals, as the rather casual eye health culture amongst Brazilians is not expected to show any significant improvement before the end of the forecast period.

COMPETITIVE LANDSCAPE

Multinationals lead overall sales of eye care in 2017

Alcon Laboratórios do Brasil remained the leading player in eye care in 2017, mostly due to its leading brands in standard eye care such as Lacrima and Claril. Alcon is a subsidiary of Novartis, which means that it is the only division that is still present in the OTC category after the sale of the other products to GlaxoSmithKline in 2014.

Limited presence of generics in eye care

Generics has a very low presence in eye care in Brazil, mainly because the category is led by multinational companies, which have a strong position, investing significant resources in communication and promotional materials at chemists/pharmacies and drugstores/parapharmacies outlets as well as to communicating to eye doctors about their portfolios.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Brazil?
What are the major brands in Brazil?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Environmental factors and increasing computer use should improve sales of eye care over the forecast period

Switches are set to boost sales of eye care

Health professionals are key target group to promote eye care in the future

COMPETITIVE LANDSCAPE

Multinationals lead overall sales of eye care in 2017

Limited presence of generics in eye care

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2012-2017
Table 2 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 3 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 4 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 5 NBO Company Shares of Eye Care: % Value 2013-2017
Table 6 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 7 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health grows in spite of the economic slowdown in 2017

2017 consumer health value growth slows compared to the review period

Changes in competitive landscape after global acquisitions

Leading OTC players are expected to recover space in drugstores

Positive outlook is expected

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Eye Care in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Environmental factors and increasing computer use should improve sales of eye care over the forecast period

Switches are set to boost sales of eye care

Health professionals are key target group to promote eye care in the future

COMPETITIVE LANDSCAPE

Multinationals lead overall sales of eye care in 2017

Limited presence of generics in eye care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Environmental factors and increasing computer use should improve sales of eye care over the forecast period

Switches are set to boost sales of eye care

Health professionals are key target group to promote eye care in the future

COMPETITIVE LANDSCAPE

Multinationals lead overall sales of eye care in 2017

Limited presence of generics in eye care

CATEGORY DATA

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health grows in spite of the economic slowdown in 2017

2017 consumer health value growth slows compared to the review period

Changes in competitive landscape after global acquisitions

Leading OTC players are expected to recover space in drugstores

Positive outlook is expected

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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