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Country Report

Eye Care in

Eye Care in Brazil

Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Drier weather supports category sales

The use of air conditioning, high levels of air pollution and the effects of dry weather all contributed to the rising sales of standard eye care products over the review period. In both 2017 and 2018, drier than usual weather further supported sales as eye discomfort tends to increase when humidity is low.

Use of contact lenses driving sales of value-added eye care

The use of contact lenses in Brazil has been increasing over the last couple of years. As a result of this trend, many consumers are also using the appropriate products to help lubricate their eyes when using contact lenses.

Competitive Landscape

Allergan-Lok Produtos Farmacêuticos continues to lose share

Second-ranked Allergan-Lok continued to see its value share in eye care decline in 2018. The company offers several brands, including Fresh Tears and Refresh.

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Samples

Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Brazil?
What are the major brands in Brazil?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Brazil - Category analysis

ANALYSIS

Headlines

Prospects

Drier weather supports category sales
Use of contact lenses driving sales of value-added eye care

Competitive Landscape

Allergan-Lok Produtos Farmacêuticos continues to lose share

DATAGRAPHICS

Market Sizes

Sales of Eye Care
Sales Performance of Eye Care
Sales of Eye Care by Category

Distribution

Channel Distribution for Eye Care

Competitive Landscape

Company Shares of Eye Care
Company Share Performance in Eye Care
Retail Sales Performance by Company
Market Concentration of Eye Care by Company
Brand Shares of Eye Care
Brand Share Performance in Eye Care
Retail Sales Performance by Brand
Market Concentration of Eye Care by Brand

CONTEXT

International Context

Eye Care Retail Sales by Region
Eye Care in Brazil

FMCG Index

Eye Care vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Consumer Health in Brazil - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to be one of the few industries to record positive growth
Generics gaining ground in the OTC category
Leading companies continue to invest in marketing activities to drive sales
Internet retailing continues to slowly gain share
Further solid growth anticipated over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Brazil

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

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Megatrends

Country Report

Eye Care in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Drier weather supports category sales

Use of contact lenses driving sales of value-added eye care

Competitive Landscape

Allergan-Lok Produtos Farmacêuticos continues to lose share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Brazil - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Brazil - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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