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Country Report

Eye Care in

Eye Care in Brazil

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Drier weather supports category sales

The use of air conditioning, high levels of air pollution and the effects of dry weather all contributed to the rising sales of standard eye care products over the review period. In both 2017 and 2018, drier than usual weather further supported sales as eye discomfort tends to increase when humidity is low.

Use of contact lenses driving sales of value-added eye care

The use of contact lenses in Brazil has been increasing over the last couple of years. As a result of this trend, many consumers are also using the appropriate products to help lubricate their eyes when using contact lenses.

COMPETITIVE LANDSCAPE

Allergan-Lok Produtos Farmacêuticos continues to lose share

Second-ranked Allergan-Lok continued to see its value share in eye care decline in 2018. The company offers several brands, including Fresh Tears and Refresh.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Brazil?
What are the major brands in Brazil?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Drier weather supports category sales

Use of contact lenses driving sales of value-added eye care

COMPETITIVE LANDSCAPE

Allergan-Lok Produtos Farmacêuticos continues to lose share

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to be one of the few industries to record positive growth

Generics gaining ground in the OTC category

Leading companies continue to invest in marketing activities to drive sales

Internet retailing continues to slowly gain share

Further solid growth anticipated over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Drier weather supports category sales

Use of contact lenses driving sales of value-added eye care

COMPETITIVE LANDSCAPE

Allergan-Lok Produtos Farmacêuticos continues to lose share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Drier weather supports category sales

Use of contact lenses driving sales of value-added eye care

COMPETITIVE LANDSCAPE

Allergan-Lok Produtos Farmacêuticos continues to lose share

CATEGORY DATA

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to be one of the few industries to record positive growth

Generics gaining ground in the OTC category

Leading companies continue to invest in marketing activities to drive sales

Internet retailing continues to slowly gain share

Further solid growth anticipated over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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