In 2020, standard eye care mildly benefited from the COVID-19 crisis, with sales falling less strongly than in 2019. This can partly be attributed to the fact that conjunctivitis is a common symptom among people infected by the virus.
Although eye care current retail value sales fell slightly in 2020, the category is benefiting from the growing penetration of digital devices, including laptops and smartphones and consequent rise in the incidence of eye irritation among consumers. Consumers are increasingly addicted to digital devices like mobile phones and tablets for work and leisure, spending ever more hours in front of digital screens and finding themselves with tired and reddened eyes.
Domestic players continue to dominate eye care sales in Italy. The category is led by Montefarmaco, which is also familiar to consumers for its probiotic supplements in dietary supplements, including options for children, under the Lactoflorene brand.
Consumers appreciate the convenience of mono-dose and spray formats, especially with regard to standard products. For example, the leading Iridina and Imidazyl brands offer mono-dose standard eye care references.
The rising incidence of allergies in the country is positively impacting demand for allergy eye care. Indeed, around 20 million Italians are thought to suffer from seasonal allergy disorders, including 1.
Italy’s ageing population is expected to support growth within standard eye care over the forecast period. Older people are more likely to experience eye strain due to the deterioration of the muscles that control eye movement.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Eye Care research and analysis database.
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