Eye care has been negatively impacted by the measures taken to control COVID-19, with value sales expected to see a significant decline in 2020. This is partly due to the closure of the country’s borders and the huge impact on tourism figures.
Aside from the loss of tourism, local demand for eye care has also dropped in 2020 largely because consumers spending more time at home due to COVID-19. With consumers leaving their homes less they are less exposed to allergens and pollution which might cause eye irritation.
Rohto Pharmaceutical Co Ltd remains the leading player in eye care in Japan, with it continuing to invest in new product development and innovation. The company expanded into prescription eye care in Japan in November 2019 following the acquisition of Nitten Pharmaceutical Co Ltd.
The dramatic increase in the use of computers and smartphones in consumers’ everyday lives has led to an increase in the prevalence of conditions such as eye fatigue, blurred vision and dry eyes. Despite the media often warning consumers to avoid the constant use of digital devices, reducing usage is difficult as Japanese society is becoming increasingly connected and the working environment ever more digitalised.
Eye care is becoming an increasingly segmented category, as consumers look for products suited to their particular needs. This is in line with an upmarket shift in demand in the category and a more general trend to personalised health care.
Eye care suffered a setback in 2020 due to the drop in tourism and the postponement of the Tokyo Olympics and Paralympics. The eye care products that are available in Japan continue to be popular amongst inbound tourists and as such once inbound arrivals recover so too should sales of eye care.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Eye Care research and analysis database.
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