As a result of the COVID-19 pandemic, many consumers have turned to stockpiling of essential products. This is expected to result in a surge in demand and a strong increase in growth for eye care in 2020.
Laboratoires Sothema will remain the clear leader in eye care in 2020 thanks to its multiple brands in the category such as Tobradex, Almide, and Maxidrol. The leading player will further increase its value share in 2020 on the back of the strength of its portfolio, staving off competition from second-place Maphar Laboratoires SA which is also set to increase its value share in 2020.
Eye care is expected to grow significantly in 2020 as products in this category are widely accessible as self-medication. The majority of brands that will perform well in 2020 are well-known brands to consumers in Morocco.
As the future remains uncertain with regards to the continued presence of COVID-19, consumers are expected to continue to buy larger quantities of products in eye care going into the forecast period. Furthermore, fears of further restrictions and outbreaks is expected to prompt consumers to ensure that they have sufficient stocks for potential future turmoil.
The usage of electronic devices is providing strong impetus to the sales of eye care in Morocco. Computer literacy is growing, and most Moroccans are connecting to the internet, with households using their electronic devices more than ever.
The Moroccan government has begun to organise medical caravans with the purpose of raising awareness of and tackling different health problems in rural areas. In collaboration with various national and international associations, these medical caravans are successful in reaching distant regions, with ophthalmology being one of the focus areas.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Eye Care research and analysis database.
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