Executive Summary

Oct 2019
PROSPECTS
Eye care continues to grow in Morocco

Eye care is continuing to record healthy growth in Morocco. Local products as well as international brands are widely present.

Excessive use of electronic devices leads to development of eye problems

The usage of electronic devices is providing strong impetus to the sales of eye care in Morocco. Computer literacy is growing, and most Moroccans are connecting to the internet, with households using their electronic devices more than ever.

Medical caravans in Morocco increase brand awareness in eye care

The Moroccan government has begun to organise medical caravans with the purpose of raising awareness of and tackling different health problems in rural areas. In collaboration with various national and international associations, these medical caravans are successful in reaching distant regions, with ophthalmology being one of the focus areas.

COMPETITIVE LANDSCAPE
Laboratoires Sothema continues to lead eye care in Morocco

Laboratoires Sothema maintained its leadership of eye care in Morocco, continuing to increase its value share and value sales in 2019. It offers a strong product portfolio, including the brands Maxidrol, Almide, Tobradex and Tobrex.

Aureomycine is widely used and appreciated by Moroccans

Promopharm’s Aureomycine, the leading brand in eye care in Morocco, enjoys huge popularity among users due to its long-standing presence, its affordable price and its wide availability. Even if there are no advertising or marketing campaigns for this product, it is well known among Moroccans.

Levophta from Maphar Laboratoires and Laboratoires Sothema’s Almide the main brands in allergy eye care

While Aureomycine from Promopharm remained the leading brand in standard eye care in Morocco, allergy care was led by Levophta from Maphar Laboratoires in 2019. Laboratoires Sothema’s Almide was the other main brand in allergy eye care.

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Eye Care in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Eye Care in Morocco?
  • What are the major brands in Morocco?
  • How are population trends affecting eye care product sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Eye Care in Morocco - Category analysis

HEADLINES

PROSPECTS

Eye care continues to grow in Morocco
Excessive use of electronic devices leads to development of eye problems
Medical caravans in Morocco increase brand awareness in eye care

COMPETITIVE LANDSCAPE

Laboratoires Sothema continues to lead eye care in Morocco
Aureomycine is widely used and appreciated by Moroccans
Levophta from Maphar Laboratoires and Laboratoires Sothema’s Almide the main brands in allergy eye care

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer health records stable growth
Moroccan authorities are looking to increase healthcare coverage
Generics should benefit from government backing
Performance of distribution channels differs between the categories
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources