Eye care is continuing to record healthy growth in Morocco. Local products as well as international brands are widely present.
The usage of electronic devices is providing strong impetus to the sales of eye care in Morocco. Computer literacy is growing, and most Moroccans are connecting to the internet, with households using their electronic devices more than ever.
The Moroccan government has begun to organise medical caravans with the purpose of raising awareness of and tackling different health problems in rural areas. In collaboration with various national and international associations, these medical caravans are successful in reaching distant regions, with ophthalmology being one of the focus areas.
Laboratoires Sothema maintained its leadership of eye care in Morocco, continuing to increase its value share and value sales in 2019. It offers a strong product portfolio, including the brands Maxidrol, Almide, Tobradex and Tobrex.
Promopharm’s Aureomycine, the leading brand in eye care in Morocco, enjoys huge popularity among users due to its long-standing presence, its affordable price and its wide availability. Even if there are no advertising or marketing campaigns for this product, it is well known among Moroccans.
While Aureomycine from Promopharm remained the leading brand in standard eye care in Morocco, allergy care was led by Levophta from Maphar Laboratoires in 2019. Laboratoires Sothema’s Almide was the other main brand in allergy eye care.
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This industry report originates from Passport, our Consumer Health market research database.