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Country Report

Eye Care in

Eye Care in Romania

16 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for eye care grows

With increasing demand from all age groups, eye care witnessed good growth rates in 2017 and it is expected to have a bright future too. In addition to the rapidly ageing population in Romania, a rising incidence and prevalence of allergies, more exposure to digital screens, pollution, lifestyle diseases and side effects of common medications lead to more diagnosed cases of dry eye, allergy eye and aged-related macular degeneration in Romania.

Healthy food for healthy eyes

The health and wellness trend became more common among Romanians in 2017. A balanced diet is essential to remain healthy not only for the body but also for vision.

Lifestyle trends contribute to dry eye symptoms

Today, dry eye is one of the leading causes of patient visits to eye care providers in Romania. It is considered the number one medical condition that motivates Romanians to see their doctors – and this is only set to grow.

COMPETITIVE LANDSCAPE

Reckitt Benckiser – the indisputable leader

Reckitt Benckiser remained the most prominent player in eye care in Romania in 2017 with its Optrex brand. This product benefits tremendously from a high level of brand loyalty.

Eye drops remains the preferred format

The most commonly used format of standard eye care products in Romania in 2017 was eye drops, accounting the majority of total retail value sales. This is due to the ease of administration and the fact that almost no discomfort is caused.

Alternative formats retain a share

The second most popular type of eye care in Romania in 2017 was wash products, while the less common format was ointment. Ointments cause visual blurring immediately after their use, so they cannot be used during the day but most likely only before sleep.

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Samples

Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Romania?
What are the major brands in Romania?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Romania - Category analysis

HEADLINES

PROSPECTS

Demand for eye care grows

Healthy food for healthy eyes

Lifestyle trends contribute to dry eye symptoms

COMPETITIVE LANDSCAPE

Reckitt Benckiser – the indisputable leader

Eye drops remains the preferred format

Alternative formats retain a share

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2012-2017
Table 2 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 3 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 4 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 5 NBO Company Shares of Eye Care: % Value 2013-2017
Table 6 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 7 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Eye Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for eye care grows

Healthy food for healthy eyes

Lifestyle trends contribute to dry eye symptoms

COMPETITIVE LANDSCAPE

Reckitt Benckiser – the indisputable leader

Eye drops remains the preferred format

Alternative formats retain a share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Romania - Category analysis

HEADLINES

PROSPECTS

Demand for eye care grows

Healthy food for healthy eyes

Lifestyle trends contribute to dry eye symptoms

COMPETITIVE LANDSCAPE

Reckitt Benckiser – the indisputable leader

Eye drops remains the preferred format

Alternative formats retain a share

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self medication/self-care and preventive medicine

SOURCES

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