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Learn moreNov 2020
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COVID-19 had a limited impact on eye care in 2020. However, as a result of lockdown many consumers were less exposed to eye irritants than they normally would be due, for example, to the reduced exposure to pollutants and pollen outside and air conditioning in offices, along with an increased focus on hygiene.
The competitive environment in eye care is highly fragmented and “others” will account for a third of value sales in eye care in 2020. This high fragmentation is largely caused by the many basic brands and generic-like products at the lower end of the price spectrum.
The competitive landscape in eye care in Romania will continue to be highly consolidated in 2020, despite the weak performance of the main leaders. Reckitt Benckiser will remain the leading player in eye care due to the strong position of its Optrex brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.