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Country Report

Eye Care in

Eye Care in Romania

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further positive growth to be based on rising incomes and increased screen time

Eye care is slated for moderately strong sales growth over the forecast period and this is set to be based mainly on rising demand due to the higher incidence of eye problems linked to people using consumer electronics devices more often and for longer periods of time. Tired and strained eyes are becoming more common, especially among younger people who use their laptops, tablets and smartphones to watch streamed video content and working professionals who spend a lot of time at work staring at LCD screens.

Drops set to continue dominating sales in eye care

Eye drops is set to remain the most commonly used format in standard eye care during the forecast period. The dominance of eye drops is mainly due to the ease of administration that the format offers and the fact that almost no discomfort is caused during the administration of products.

Consumers expected to prefer preventative approach to mild eye issues

With the focus falling on eye health due to concerns over the effects of excessive screen time on vision, especially for children, many people are taking a preventative approach to avoiding eye health problems. Many now believe that a balanced diet is essential for supporting eye health, especially due to the rising understanding of the dangers that diet-related conditions such as hypertension and diabetes present to the eyesight.

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains the lead despite Johnson & Johnson’s strong challenge

Reckitt Benckiser is the leading player in eye care due to the very strong position of its Optrex brand. Optrex benefits from very high levels of consumer loyalty and it is common for the use of the brand to be passed down through families from generation to generation.

Johnson & Johnson’s holds second position in eye care

Johnson & Johnson holds second position in eye care and its Visine remains the main competitor to Optrex. Visine registered strong growth in 2018 as it closed the gap on its more popular rival.

Fragmentation likely to remain a feature of eye care

The competitive environment in eye care is highly fragmented and “others” accounted for more than one-third of sales in the category in 2018. This situation is likely to subsist during the forecast period as there are very many basic brands and generic-like products at the lower end of the price spectrum in the category.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Romania?
What are the major brands in Romania?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Romania - Category analysis

HEADLINES

PROSPECTS

Further positive growth to be based on rising incomes and increased screen time

Drops set to continue dominating sales in eye care

Consumers expected to prefer preventative approach to mild eye issues

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains the lead despite Johnson & Johnson’s strong challenge

Johnson & Johnson’s holds second position in eye care

Fragmentation likely to remain a feature of eye care

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further positive growth to be based on rising incomes and increased screen time

Drops set to continue dominating sales in eye care

Consumers expected to prefer preventative approach to mild eye issues

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains the lead despite Johnson & Johnson’s strong challenge

Johnson & Johnson’s holds second position in eye care

Fragmentation likely to remain a feature of eye care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Romania - Category analysis

HEADLINES

PROSPECTS

Further positive growth to be based on rising incomes and increased screen time

Drops set to continue dominating sales in eye care

Consumers expected to prefer preventative approach to mild eye issues

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains the lead despite Johnson & Johnson’s strong challenge

Johnson & Johnson’s holds second position in eye care

Fragmentation likely to remain a feature of eye care

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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