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Country Report

Eye Care in

Eye Care in Romania

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 dampens demand for eye care due to lockdown restrictions and reduced disposable incomes

COVID-19 had a limited impact on eye care in 2020. However, as a result of lockdown many consumers were less exposed to eye irritants than they normally would be due, for example, to the reduced exposure to pollutants and pollen outside and air conditioning in offices, along with an increased focus on hygiene.

Increasing price sensitivity will cause shift to lower cost products, limiting current value growth potential

The competitive environment in eye care is highly fragmented and “others” will account for a third of value sales in eye care in 2020. This high fragmentation is largely caused by the many basic brands and generic-like products at the lower end of the price spectrum.

Reckitt Benckiser continues to lead eye care in Romania, with Johnson and Johnson in second position

The competitive landscape in eye care in Romania will continue to be highly consolidated in 2020, despite the weak performance of the main leaders. Reckitt Benckiser will remain the leading player in eye care due to the strong position of its Optrex brand.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Romania?
What are the major brands in Romania?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 dampens demand for eye care due to lockdown restrictions and reduced disposable incomes

Increasing price sensitivity will cause shift to lower cost products, limiting current value growth potential

Reckitt Benckiser continues to lead eye care in Romania, with Johnson and Johnson in second position

RECOVERY AND OPPORTUNITIES

Allergy eye care sales expected to grow into forecast period due to climate change and high pollution levels

Pharmacies will remain key distribution channel into forecast period,

Self-medication for eye care is still low, but has potential to rise thanks to greater health knowledge

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2015-2020
Table 2 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Eye Care: % Value 2016-2020
Table 4 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 5 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Eye Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 dampens demand for eye care due to lockdown restrictions and reduced disposable incomes

Increasing price sensitivity will cause shift to lower cost products, limiting current value growth potential

Reckitt Benckiser continues to lead eye care in Romania, with Johnson and Johnson in second position

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 dampens demand for eye care due to lockdown restrictions and reduced disposable incomes

Increasing price sensitivity will cause shift to lower cost products, limiting current value growth potential

Reckitt Benckiser continues to lead eye care in Romania, with Johnson and Johnson in second position

RECOVERY AND OPPORTUNITIES

Allergy eye care sales expected to grow into forecast period due to climate change and high pollution levels

Pharmacies will remain key distribution channel into forecast period,

Self-medication for eye care is still low, but has potential to rise thanks to greater health knowledge

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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