Eyecare is set to record a slight decline in growth for 2020; however, this is due to a decline in allergy eye care, rather than it being the outcome of COVID-19. The relatively low levels of pollen during spring and early summer resulted in less allergy-related problems among the general population.
Standard eye care products are regularly consumed in Sweden, used on an as-needed basis, or as a complementary treatment for other illnesses. As a result, growth is driven by demographic factors, as well as the prevalence of general eye problems and disorders.
The move to e-commerce actively favoured by pharmacies and medical industry players, allowed players to maintain sales during the initial outbreak of COVID-19. Brand activities in allergy eye care follows cycles related to pollen.
Growth in eye care is predicted to be stifled in 2020, as the low pollen count results in a decline in sales for allergy eye care. However, by 2021, growth is set to be positive again, with strong growth throughout the forecast period leading to a 5% current value CAGR.
Chemists/pharmacies are set to continue leading share in Sweden in 2020; however, due to the outbreak of COVID-19, e-commerce is set to substantially increase its growth during the year. This creates an opportunity for online pharmacies, with many expected to improve their e-commerce platforms across the forecast period, to respond to the increased demand.
Demand for standard eye care is also predicted to gain momentum as opticians, and health care professionals are expected to start actively encouraging Swedes to book regular eye examinations. Chained optical goods store Specsavers, ran a promotional campaign in collaboration with the Visually Impaired National Association at the end of 2018, to create greater awareness amongst the population, highlighting the need for correct eye care health.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Eye Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Eye Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page