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Country Report

Eye Care in

Eye Care in Sweden

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The severe pollen season drives growth in allergy eye care

Allergy eye care saw strong current value growth in 2018 due to the severe pollen season, with a high amount of birch and oak pollen. The late start to the season, because of the long winter, and the rapid rise in temperatures exacerbated the pollen season.

Dry eye formulations are key to growth in eye care

Growth was sustained in standard eye care in 2018. One reason was the increasing number of users of contact lenses who tried remedies for their dry eyes.

New dry eye treatments could lower the growth in eye care

New treatments for dry eyes are being seen in Sweden; for instance, intense regulated impulse light (IRIL) treatments are becoming more common, with these available in five places in Sweden. However, IRIL treatment is unlikely to affect shares in the forecast period, given its low scale and the fact that only chronic or recurring problems are treated.

COMPETITIVE LANDSCAPE

Internet retailing increases the competition in standard eye care

Viscotears was the leading brand in eye care in Sweden in 2018. It is owned by Théa Nordic, and despite standard eye care being a category with a rather high level of competition, largely from other multinational companies, it holds a substantial share.

Stagnant competition in allergy eye care

Allergy remedies is comparably less segmented, but the competition has strongly increased, with Livostin, Lecrolyn and Lomudal holding similar shares in this category. This development could be better for consumers, as prices might stagnate because of the strong competition.

Opticians could increase the channel competition in dry eye treatments

One new point of sale for dry eye formulations is opticians, with the number of stores starting to grow recently, with a few chained opticians selling standard eye care formulations. This is mainly used as for upselling, offering increased convenience to consumers, although so far this channel has seen low sales.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in Sweden?
What are the major brands in Sweden?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in Sweden - Category analysis

HEADLINES

PROSPECTS

The severe pollen season drives growth in allergy eye care

Dry eye formulations are key to growth in eye care

New dry eye treatments could lower the growth in eye care

COMPETITIVE LANDSCAPE

Internet retailing increases the competition in standard eye care

Stagnant competition in allergy eye care

Opticians could increase the channel competition in dry eye treatments

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Technology changes consumer behaviour in Sweden
Changing consumer preference affects developments in consumer health
Broadening profiles and multichannel penetration will increase the competition
Pharmacies are evolving in the era of internet retailing
Sports nutrition will sprint ahead in consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Sweden

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Sweden vs Other Geographies
Households with a Disposable Income Over USD25,000 - Sweden

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The severe pollen season drives growth in allergy eye care

Dry eye formulations are key to growth in eye care

New dry eye treatments could lower the growth in eye care

COMPETITIVE LANDSCAPE

Internet retailing increases the competition in standard eye care

Stagnant competition in allergy eye care

Opticians could increase the channel competition in dry eye treatments

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eye Care in Sweden - Category analysis

HEADLINES

PROSPECTS

The severe pollen season drives growth in allergy eye care

Dry eye formulations are key to growth in eye care

New dry eye treatments could lower the growth in eye care

COMPETITIVE LANDSCAPE

Internet retailing increases the competition in standard eye care

Stagnant competition in allergy eye care

Opticians could increase the channel competition in dry eye treatments

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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