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Country Report

Eye Care in

Eye Care in the US

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modern lifestyles creating opportunity in eye care

Modern, busy lifestyles in the US have developed to the point where consumers are facing increasing amounts of blue light emission from digital devices. With prolonged viewing time, symptoms of eye strain, dry eyes, and other chronic eye conditions are becoming more common.

Allergy season prompting stronger demand in allergy eye care

Progressively longer and more severe allergy seasons due to rising global temperatures have brought more US consumers to use allergy eye care products. In a study published by The Lancet Planetary Health, “long-term data indicate(s) significant increases in both pollen loads and pollen season duration”, including certain pollen collection locations in the US.

Eye health supplement growth boosting eye care awareness

In conjunction with heightened awareness about the use of eye care products in the US, consumers are also opting to utilise supplements to aid their eye health more often. The use of eye health supplements featuring common herbal ingredients such as lutein and zeaxanthin has coincidingly grown with OTC eye care solutions in recent years.

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead eye care

Despite completing its split-off from parent Novartis, Alcon Laboratories has maintained the lead in eye care products in 2019. Alcon’s top-selling brand Systane continued to be the most popular eye drop brand in the category, and in early 2018 the brand launched a new variation Systane Complete.

Differing consumer needs being addressed in new product launches

Following the lead taken by leading brand Systane, competing companies such as Bausch & Lomb and TRP have launched new eye care products as well. In mid-2018, Bausch & Lomb launched its Lumify eye drops line, featuring the first OTC formulation with low doses brimonidine, which aims to relieve redness while reducing the potential side-effects of prolonged eye drop usage.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in USA?
What are the major brands in USA?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in the US - Category analysis

HEADLINES

PROSPECTS

Modern lifestyles creating opportunity in eye care

Allergy season prompting stronger demand in allergy eye care

Eye health supplement growth boosting eye care awareness

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead eye care

Differing consumer needs being addressed in new product launches

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer demand for naturals stimulates both growth and competition

Preventative health remains a key focus

Key brands in OTC maintain their dominance

New positionings drive growth in vitamins and dietary supplements (VDS)

Continued growth expected over the forecast period, with high variations across categories

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Eye Care in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modern lifestyles creating opportunity in eye care

Allergy season prompting stronger demand in allergy eye care

Eye health supplement growth boosting eye care awareness

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead eye care

Differing consumer needs being addressed in new product launches

Samples

Overview

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Table of Contents

Eye Care in the US - Category analysis

HEADLINES

PROSPECTS

Modern lifestyles creating opportunity in eye care

Allergy season prompting stronger demand in allergy eye care

Eye health supplement growth boosting eye care awareness

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead eye care

Differing consumer needs being addressed in new product launches

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer demand for naturals stimulates both growth and competition

Preventative health remains a key focus

Key brands in OTC maintain their dominance

New positionings drive growth in vitamins and dietary supplements (VDS)

Continued growth expected over the forecast period, with high variations across categories

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

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