Home seclusion and work from home policies have led to an increase in screen time, which has contributed to digital eye strain. With Americans staring at screens for work and school during the day and spending more time scrolling through their phones or watching TV in the evening, they are putting themselves at greater risk of dealing with varying levels of eye strain.
In the middle of 2021, Prestige Consumer Healthcare completed its acquisition of Thera Tears from Akorn Operating. The brand’s acquisition was among five consumer healthcare products that were added to Prestige Consumer Healthcare’s portfolio, with the other four in the cough and cold and vitamins and dietary supplements space.
Following its FDA approval in autumn 2020, Bausch Health Cos rolled out Alaway Preservative-Free in retailers nationwide in February 2021. The eye drops are the first and only FDA-approved OTC preservative-free antihistamine eye itch relief drops available in the US.
As climate change alters weather patterns and pollen release timelines, allergy seasons are becoming longer and more unpredictable. Rising temperatures across the US have caused both increased pollen counts and higher potency, triggering immune responses and leading to the flaring of symptoms.
Accelerated by COVID-19, a growing number of consumers are concerned over the inclusion of overly medicated and unnatural ingredients in OTC solutions. As demand shifts, eye care players are responding by increasing their preservative-free offerings.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Eye Care research and analysis database.
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