In addition to the allergy season becoming harsher, other worsening climate factors and pollution conditions will impact eye health in the US. For example, natural disasters such as earthquakes and wildfires can generate dust and poor air quality that drive increased use of dry eye products.
As US consumers are increasingly considering sustainability in their purchasing decisions across the health and beauty space, eye care players continue to respond to this push for environmentalism, specifically in the packaging space. For example, in 2023, Alcon expanded its partnership with Plastic Bank to include its Systane eye drop products.
With the US beauty and personal care industry set to grow at a current value CAGR of 4% over the forecast period to 2027 (Euromonitor Beauty and Personal Care Data published April 2023), and the continued blurring of the health and beauty spaces a reality, great opportunity exists for players in eye care to appeal to the hungry US beauty consumer. Brands have begun to see potential for beauty-positioned eye care offerings.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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