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Country Report

Eye Care in

Eye Care in the US

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modern lifestyles drive demand for eye care

Prolonged exposure to blue light from digital devices is a growing concern for US consumers. Use of digital devices can lead to eye strain, as well as dry eyes from viewing screens too close for too long, which slows the blink rate and causes tears to evaporate more quickly.

Environmental factors are an increasing concern

Modern environmental factors are also triggering demand for eye care products. Colder, drier environments are common during US winters and artificially induced by indoor air conditioning in the summer, which can exacerbate dry eye symptoms.

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead with Systane

Alcon Laboratories continued to lead eye care in the US with its top-selling brand Systane in 2018, under which many lines of drops, gels and ointments are available. In early 2017, Alcon Laboratories introduced Systane iCaps Chewable Eye Vitamins, which are intended to support eye health amongst those who suffer from intermediate to advanced age-related macular degeneration (AMD).

Brand extensions support the solid growth of Rohto

Japanese eye drops brand Rohto has emerged as a serious competitor in the US market, capitalising on its ongoing success in Japan as a “premium” eye care brand designed for younger consumers who are looking to improve the focus of their eyes from too much exposure to screens. Rohto’s sub-brand V Rohto Premium contains 12 active ingredients; the most of any OTC eye care brand.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in USA?
What are the major brands in USA?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in the US - Category analysis

HEADLINES

PROSPECTS

Modern lifestyles drive demand for eye care

Environmental factors are an increasing concern

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead with Systane

Brand extensions support the solid growth of Rohto

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Eye Care in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modern lifestyles drive demand for eye care

Environmental factors are an increasing concern

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead with Systane

Brand extensions support the solid growth of Rohto

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Eye Care in the US - Category analysis

HEADLINES

PROSPECTS

Modern lifestyles drive demand for eye care

Environmental factors are an increasing concern

COMPETITIVE LANDSCAPE

Alcon Laboratories continues to lead with Systane

Brand extensions support the solid growth of Rohto

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements (VDS) registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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