As more people, across all age groups, rely on digital devices for work, entertainment, and communication, concerns related to digital eye strain, also known as computer vision syndrome, have surged. In 2022, 62% of Bulgarians owned a smartphone, and this number is expected to increase to 80% over the forecast period.
As people become more educated about the importance of preserving their vision and preventing eye-related issues, they are taking an increasingly proactive approach toward eye care. Consumers are increasingly recognising the effects of factors such as prolonged screen time, pollution, and age on eye health.
The e-commerce landscape for eye care products, including artificial tears, red-eye remedies, and those targeting allergy-related symptoms, is experiencing substantial growth in Bulgaria. Over the past decade, e-commerce has gained notable popularity among Bulgarian consumers, and online retailing for eye care is not an exception.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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