There was a limited impact to eye care from COVID-19 in Q1 and Q2 2020 compared to some other categories, as eye care is not front of mind for the majority of consumers. However, there has still been some influence caused by the fact that people are spending more time on screens whilst working from home and during quarantine and lockdowns.
Eye care is also supported by the incidence of allergies, making it a seasonal product to a degree and especially during hay fever season during the spring and summer months. Sales of allergenic eye care may well have been dampened in 2020, due to people spending less time outdoors due to lockdowns and quarantine.
Biohorma BV continues to lead eye care overall, thanks to its A Vogel brand. The company is a major player in the total consumer health category, with strong distribution networks and a high level of consumer trust.
As noted with the trends seen from leading brands, two factors are the main drivers for innovation: natural ingredients and targeted eyes care specialities. In particular, eye care areas which show significant opportunities are in dry eyes/computer eyes and also allergy care.
Whilst the well-known brands have a high degree of consumer confidence and trust, eye care is an area where it is possible for generic brands and private label to emulate the developments seen from the larger players and create similar products for more affordable prices. This is evidenced by the fact that Kruidvat from AS Watson (Health & Beauty Benelux), a private label brand, holds third place in eye care as a whole, with other private label and others also present with decent shares.
It is possible that there may be developments in eye care which are alleged to help protect against COVID-19 transmission through the eyes. The eyes are lined by mucous membranes, a thick and protective fluid which stops dirt and grit from entering the body through the eyes, as well as ensuring that the eyes stay well hydrated.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Eye Care research and analysis database.
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