Executive Summary

Oct 2019
PROSPECTS
Deterioration of the nation’s eye health stimulates demand for eye care

The eye health of many Portuguese consumers is being affected by elements of modern life. The main negative factor is the intensifying usage of electronic devices from an early age, particularly in artificial light.

Eye care has limited potential with consumers often seeing a doctor when it comes to their eyes

Self-medication in eye care is quite limited, with many consumers preferring to consult a doctor. The eye is a very sensitive part of the body for which the perceived risk is very high for consumers when dealing with any treatment.

Rx remedies and lack of innovation expected to limit growth of eye care

In many cases, doctors prescribe Rx remedies when it comes to eye complaints, while OTC eye care is usually only purchased by patients with good product knowledge. Another factor expected to limit value growth is a lack of innovation, resulting in stagnating or even falling unit prices, with some brands reducing their profit margins to make their products more attractive.

COMPETITIVE LANDSCAPE
Optrex leads thanks to strong brand image and innovative range

Reckitt Benckiser remains the leading player within eye care. The company’s long-established flagship brand Optrex leads thanks to its strength within standard eye care.

Local player leads allergy eye care with familiar brand

Local company Laboratorio Edol Produtos Farmaceuticos remained the clear leader in allergy eye care in 2019. The company is one of the few Portuguese players capable of competing in eye care with bigger multinationals thanks to the strong recognition enjoyed by its Alerjon brand.

Eye care offers limited potential for new investors

Consumers typically stick to well-known and trusted brands when it comes to eye care, with consumers being very sensitive about the products they use on their eyes. This makes it hard for new players to gain access to the market, while a lack of innovation also limits the potential of the category.

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Eye Care in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Eye Care in Portugal?
  • What are the major brands in Portugal?
  • How are population trends affecting eye care product sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Eye Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Deterioration of the nation’s eye health stimulates demand for eye care
Eye care has limited potential with consumers often seeing a doctor when it comes to their eyes
Rx remedies and lack of innovation expected to limit growth of eye care

COMPETITIVE LANDSCAPE

Optrex leads thanks to strong brand image and innovative range
Local player leads allergy eye care with familiar brand
Eye care offers limited potential for new investors

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Portugal - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from growing focus on health and wellness and willingness to self-medicate
Busy, urban lifestyles driving demand for effective OTC medication
GlaxoSmithKline and Pfizer combine businesses to become consumer health powerhouse
Chemists/pharmacies remains leading retail channel due to strong consumer trust
Consumer health set for new challenges and opportunities over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources