Demand for eye care products increased in 2020 as a result of COVID-19. The category saw higher growth than in 2019, due to the improved performance of standard eye care.
The eye care category also saw the introduction of new technology in 2020. Nano Droplet Technology emerged in products such as Systane Complete Eyedrops.
The Eye Mo brand from Combiphar PT maintained its lead of the Malaysian eye care category in 2020, and consolidated its position with notable value share gain. Reintroduced in 2017, the brand benefits from a wide distribution network, constant marketing support, and refreshed packaging.
The eye care category is expected to see continued growth in the post-pandemic environment. This will be due to a combination of consumers continuing to work from home and using technological devices for extended periods, growing awareness of the benefits of these products, and the fact that coronavirus can be contracted via the eyes.
However, while the outlook is positive, eye care nonetheless faces competition from the growing popularity of eye health supplements, as the preventative approach taken by many consumers towards overall health is also evident regarding eye care. Eye health supplement brands such as Opceden Ocumin Areds, Kordel’s V-Aid and Bio-Life Pycno Sight, which contain lutein and zeaxanthin, are claimed to help relieve dry eyes and eye strain.
No reduction is expected in the number of Malaysians using digital devices for extended periods in the short to medium term, particularly given growth in the number of people working from home. Thus, demand for standard eye care products is expected to be maintained as consumers increasingly experience tired, dry, red or strained eyes.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Eye Care research and analysis database.
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