Executive Summary

Oct 2019
PROSPECTS
Eye care advances with more sophisticated and convenient features

Eye care continues to witness greater product sophistication to meet consumers’ need for improved and more convenient features. For example, Systane Hydration UD and Rohto Eye Drops Aqua have both launched innovative standard eye care products in the form of eye drops that can be applied while the user is wearing contact lenses.

Eye health supplements pose competition for eye care in Malaysia

Eye care faces competition from the growing popularity eye health supplements with which consumers aim to prevent various eye health issues. Eye health supplement brands such as Opceden Ocumin Areds, Kordel’s V-Aid and Bio-Life Pycno Sight, which contain lutein and zeaxanthin, claim to help relieve dry eyes and eye strain and therefore to prevent the formation of eye-related health issues.

Long use of digital screens increases demand for hydrating eye care products

Prolonged exposure to the screens of digital devices including smartphones, personal computers and televisions stimulates demand for standard eye care as consumers increasingly experience tired, dry, red or strained eyes. Various eye care ranges such as Optrex Rehydrating Eye Drops, Rohto Dry Aid Eye Drops, Systane Hydration Lubricant and Blink Intensive Tears aim to relieve eyes that suffer the effects of long exposure to technological gadgets.

COMPETITIVE LANDSCAPE
Both international and local players are successful in eye care although international brands appear to have a stronger physical presence

There continues to be a mix of international and domestic companies that head up eye care in Malaysia. The top five players in 2019 were Reckitt Benckiser (M) Sdn Bhd, Alcon Laboratories (M) Sdn Bhd, CCM Pharmaceuticals Sdn Bhd, Rohto-Mentholatum (M) Sdn Bhd and Allergan Malaysia Sdn Bhd.

Store-based retailing remains the major channel for eye care as consumers buy it from physical stores when needed

Consumers continue to purchase eye care through offline retail channels. Chemists/pharmacies is the main distribution channel.

Brands focus on a stronger product positioning while private label is yet to emerge

There are a large number of eye care brands from both multinational and domestic players in Malaysia, and a very limited presence of private label. Private label cannot compete with brands’ capability of making significant investment in research and development and rapidly launching new products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Eye Care in Malaysia?
  • What are the major brands in Malaysia?
  • How are population trends affecting eye care product sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Eye Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Eye care advances with more sophisticated and convenient features
Eye health supplements pose competition for eye care in Malaysia
Long use of digital screens increases demand for hydrating eye care products

COMPETITIVE LANDSCAPE

Both international and local players are successful in eye care although international brands appear to have a stronger physical presence
Store-based retailing remains the major channel for eye care as consumers buy it from physical stores when needed
Brands focus on a stronger product positioning while private label is yet to emerge

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumers increasingly taking their health into their own hands driving more positive growth in consumer health
Consumer health categories face challenges that limit growth
New product launches remain vital for players to stay visible and gain share
Distribution of consumer health remains predominantly offline
Bright outlook for consumer health with the promise of innovative products

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources