Eye care continued to be characterised by standard eye care in 2019. The relatively strong penetration of standard eye care can be attributed to the stress placed on Czech consumers’ eyes by modern lifestyles (long hours in front of computers, televisions and other electronic devices) and pollution (smog and dust).
Private label eye care recorded a strong increase in its retail value share in 2019. Positioned at lower price points than more established premium brands, private label ranges present a challenge to branded players as some consumers favour their value-for-money offering.
Besides the growing need for relief from allergic reactions and irritations, in the forecast period growth will also likely be driven by rising sales via the internet. Consumers with minor eye irritations, allergies or eye discomfort prefer to opt for self-medication, and a wide range of options are available via internet retailers.
The Ophthalmo-Septonex standard eye care brand was withdrawn in early 2017, after years of struggling with logistics and distribution. Many customers turned to Ophthalmo-Azulen by Sanofi, which has an almost identical composition.
In the past, private label products consisted of generic offerings which competed with their branded counterparts, often serving as lower-priced alternatives. Nowadays, private label lines are shaking off the stigma of inferior quality and have clearly become a more instrumental priority for chemists/pharmacies and drugstores/parapharmacies.
Ophthalmo-Evercil was withdrawn from the market in 2018. The brand struggled due to the change of ownership from Teva Czech Industries to PGT Healthcare, as well as production problems, until the owner decided to cease production completely in 2017.
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This industry report originates from Passport, our Consumer Health market research database.