Executive Summary

Oct 2019
PROSPECTS
Hectic lifestyles and air pollution continue to drive growth in eye care

Eye care continued to be characterised by standard eye care in 2019. The relatively strong penetration of standard eye care can be attributed to the stress placed on Czech consumers’ eyes by modern lifestyles (long hours in front of computers, televisions and other electronic devices) and pollution (smog and dust).

Private label increasingly popular, leading to brand discounting

Private label eye care recorded a strong increase in its retail value share in 2019. Positioned at lower price points than more established premium brands, private label ranges present a challenge to branded players as some consumers favour their value-for-money offering.

Internet retailing supports growth

Besides the growing need for relief from allergic reactions and irritations, in the forecast period growth will also likely be driven by rising sales via the internet. Consumers with minor eye irritations, allergies or eye discomfort prefer to opt for self-medication, and a wide range of options are available via internet retailers.

COMPETITIVE LANDSCAPE
Ophthalmo-Septonex returns

The Ophthalmo-Septonex standard eye care brand was withdrawn in early 2017, after years of struggling with logistics and distribution. Many customers turned to Ophthalmo-Azulen by Sanofi, which has an almost identical composition.

Private label gains ground in eye care

In the past, private label products consisted of generic offerings which competed with their branded counterparts, often serving as lower-priced alternatives. Nowadays, private label lines are shaking off the stigma of inferior quality and have clearly become a more instrumental priority for chemists/pharmacies and drugstores/parapharmacies.

Ophthalmo-Evercil is withdrawn

Ophthalmo-Evercil was withdrawn from the market in 2018. The brand struggled due to the change of ownership from Teva Czech Industries to PGT Healthcare, as well as production problems, until the owner decided to cease production completely in 2017.

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Eye Care in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Eye Care in Czech Republic?
  • What are the major brands in Czech Republic?
  • How are population trends affecting eye care product sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Eye Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Hectic lifestyles and air pollution continue to drive growth in eye care
Private label increasingly popular, leading to brand discounting
Internet retailing supports growth

COMPETITIVE LANDSCAPE

Ophthalmo-Septonex returns
Private label gains ground in eye care
Ophthalmo-Evercil is withdrawn

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Self-medication and prevention bring a further boost to consumer health, with an emphasis on natural remedies
Another year of growth in 2019
Consumer confidence in private label products continues to increase
Internet retailing continues to grow, while some pharmacies struggle to get supplies
An even stronger performance for the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources