Current value sales of eye care, especially standard eye care, have been positively affected by the COVID-19 pandemic overall as more consumers spent more time at home in front of computer or television screens. Slovakians already spent a high number of hours per day staring at screens, and this only got worse during lockdown, where computers and mobile phones were often the only point of contact with the outside world.
Teva Pharmaceuticals Slovakia was the most successful company in eye care in 2020. The company is present only in standard eye care, offering brands such as Ophthalmo-Septonex, Ophtal and Ophthalmo-Evercil, which have different effects.
It was a difficult year for new entrants and the competitive landscape is expected to remain largely unchanged in 2020. Pfizer’s Visine brand continues to lead standard eye care and is predicted to gain more sales value share.
Consumer interest in eye care will continue to increase throughout the forecast period. This can be attributed to the growing number of consumers with eye problems, caused by spending long hours in front of computers, televisions and mobile phones.
Allergy problems are to remain fairly common among Slovak consumers, especially during spring. However, consumers will continue to purchase allergy eye care products relatively infrequently due to the limited number of brands available.
Eye care will continue to grow modestly over the forecast period, with rising demand for standard and allergy eye care driving overall sales. Consumers are unlikely to change their way of life and the number of people affected by allergies is expected to rise.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Eye Care research and analysis database.
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