Eye care in the US is expected to record steady value gains in 2026, as branded products extend their lead amid significant declines in private label due to regulatory recalls and safety issues. The environment is highly attractive, underpinned by resilient consumer demand from rising screen use and ageing, real GDP growth of 2%, and robust consumer expenditure reaching USD21.4 trillion, which are driving premiumisation and the appeal of clinically validated products. Success in eye care increasingly depends on building trust through clinical efficacy, regulatory compliance, and omnichannel strategies, as leading players invest in innovation — particularly in preservative-free and advanced delivery formats — while accelerating digital engagement to capture value from the ongoing shift to e-commerce and evolving consumer expectations.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in USA?
- Which are the leading brands in Eye Care in USA?
- How are products distributed in Eye Care in USA?
- How has the regulatory and operating environment for Eye Care changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Key Industry Trends
Leading brands including Systane and Refresh capture share as trust reshapes demand
Premium dry eye solutions drive trading-up and value gains
Trust gap accelerates shift to leading brands while digital channels play an increasingly important role
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Premium brands to strengthen position as quality drives demand
E-commerce to accelerate digital shift as brands innovate in engagement
Innovation in delivery systems and wellness will drive value creation
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Alcon and Bausch & Lomb capitalise on trust as private label recedes
Product launches maintain momentum, while some emerging brands gain traction
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Grocery retailers maintains lead while pharmacies faces pressure
Shift to retail e-commerce elevates premium products
Chart 1 Retail Channels 2021-2026
Formulation science advances reshape product development
Notable launches signal a new generation of eye care
Innovation redefines competitive advantage
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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