Executive Summary

Oct 2019
PROSPECTS
Demographic and lifestyle trends continue to drive growth of eye care

Growth in eye care in Hungary is driven mainly by demographic factors, such as the ageing population, health issues, such as the rising incidence of allergies and diabetes, and general lifestyle trends of the modern age, such as increased exposure to digital screens during both work and leisure time. These factors are also set to contribute to the stable growth expected in both standard and allergy eye care over the forecast period.

Dry eyes remain a leading driver of demand for standard eye care

Due to constant exposure to computer and smartphone screens many consumers suffer from dry eyes which can cause tiredness and headaches, whilst air pollution, dust and other environmental factors can also irritate the eyes. This is creating increasing demand for standard eye care products such as artificial tears, eye ointments and eye washes which are used to lubricate the eyes.

Rising incidence of allergies creating increased demand for allergy eye care

A significant part of the Hungarian population suffer from the symptoms of allergies, mainly during the peak season from spring to autumn. The most aggressive allergens in Hungary are ragweed, mixed grass pollens, black wormwood and summer weed.

COMPETITIVE LANDSCAPE
Cromosandoz and Humalac withdrawn from sale benefiting category leader

There were some changes within eye care at the end of the review period with some products being withdrawn from the market. GlaxoSmithKline combined its consumer health portfolio with Pfizer in 2019 and as part of this move some products disappeared from sale in Hungary, including its Cromosandoz brand of allergy eye care.

New domestic brand catching the attention of locals with good value products

Domestic company Juvapharma Kft witnessed the most dynamic growth in current value terms in 2019 with its JutaVit Eye Clinic brand of standard eye care. The brand is targeted at sufferers of dry eyes with it claiming to provide fast-acting and long-lasting relief.

Eye care offers further potential for new entrants

Due to the strong growth of standard eye care and the growing number of consumers experiencing dry and irritated eyes there is expected to be further new entrants and new product development over the forecast period. This follows the pattern seen at the end of the review period, with a number of new brands including Simply You Hungary Kft’s Ocutein Sensitive and Ewopharma Hungary Kft’s Optive both making strong entries, in addition to the aforementioned JutaVit Eye Clinic brand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Eye Care in Hungary?
  • What are the major brands in Hungary?
  • How are population trends affecting eye care product sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Eye Care in Hungary - Category analysis

HEADLINES

PROSPECTS

Demographic and lifestyle trends continue to drive growth of eye care
Dry eyes remain a leading driver of demand for standard eye care
Rising incidence of allergies creating increased demand for allergy eye care

COMPETITIVE LANDSCAPE

Cromosandoz and Humalac withdrawn from sale benefiting category leader
New domestic brand catching the attention of locals with good value products
Eye care offers further potential for new entrants

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer health sees strong growth thanks to lifestyle and demographic factors
Government launches “Programme for a more competitive Hungary”
Global giants lead but local players hold strong presence thanks to investment
Chemists/pharmacists remains king, but internet retailing offers potential
The signs point towards a bright future for consumer health although challenges remain

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources