Eye care is projected to record steady growth in total volume and current value sales over the forecast period. Beyond the expected easing of the cost-of-living crisis in the short term, overall demand will be buoyed by the rising incidence of minor eye health problems resulting from lifestyle, demographic and environmental trends in Hungary.
Given that the eyes are particularly delicate and vulnerable organs, many Hungarians have concerns about the potentially harmful effects of active pharmaceutical ingredients and synthetic chemicals widely used in eye care products. Accordingly, varieties that are made with natural ingredients and free from artificial preservatives should continue to gain popularity over the forecast period.
Although trading conditions for eye care should remain favourable on the whole over the forecast period, a number of factors could restrict the category’s prospects for expansion. For example, more consumers are now starting to use blue lens glasses to lower their risk of digital eye strain and other conditions caused by prolonged expose to smartphone and computer screens.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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