Eye care in Vietnam stands out in 2026 for its robust current value growth of 5%—surpassing the pace seen in many regional peers—driven by the convergence of digital adoption, the rapid expansion of pharmacy chains, and the growing needs of younger consumers facing increased digital eye strain and myopia. The environment is highly attractive, supported by a retail value reaching VND1,097 billion and favourable economic fundamentals such as real GDP growth of 8% and rising consumer expenditure, which provide a solid base for further expansion. Success in this context depends on brands' ability to invest in digital-first engagement, secure strategic partnerships with dominant pharmacy chains, and align product development with the evolving preferences of digitally native consumers, especially through innovative solutions targeting eye strain and paediatric care. With the competitive landscape consolidating around a few leaders and new entrants scaling rapidly via e-commerce, brands must differentiate through omnichannel presence, data-driven promotions, and a sharp focus on urban and youth-driven demand to sustain relevance and capture future growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Vietnam?
- Which are the leading brands in Eye Care in Vietnam?
- How are products distributed in Eye Care in Vietnam?
- How has the regulatory and operating environment for Eye Care changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Key Industry Trends
Long Chau's rapid online and offline expansion reshapes consumer access
Long Chau's value-added strategy drives pricing and recommendation power
Novotane leverages digital-first strategy to capture online demand
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Shopee and similar platforms to shift discovery to digital-first brands
Modern pharmacy chains to intensify shelf competition and data-driven promotions
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Rohto-Mentholatum leverages pharmacy presence to strengthen leadership
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Pharmacy chains expand their reach and reshape brand dynamics
E-pharmacies and online stores accelerate consumer access and brand reach
Chart 1 Retail Channels 2021-2026
Digital discovery and youth-targeted positioning reshape product development
V Rohto and Novotane illustrate contrasting paths to product relevance
Product innovation determines competitive standing as channel advantages converge
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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