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Learn moreOct 2019
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Although overall growth in eye care was relatively modest in current value terms in 2019, one area was more dynamic than most, products positioned as medical devices for dry eye in standard eye care. A traditional eyewash is usually priced at EUR3-4, while a medical device is sold for EUR10-12, which offers good margins for players selling these products.
Thanks to the impetus provided by the leading brand in this product area – Desomedine from Laboratoires Chauvin – antiseptic standard eye care recorded a good performance in 2019. However, it has a lot of room for growth as pharmacists are still generally reluctant to recommend antiseptic products for an infected eye.
According to the Association for Clinical Allergy and Asthma Research (ARCAA), 22 million French people suffer from allergies, which is approximately 30% of the population. The figure is between 15% and 20% for children, a much higher ratio than for previous generations.
Laboratoires Chauvin continued to be the clear leader in eye care in France in 2019. It even increased its share in 2019, boosted in particular by its Aqualarm brand, which benefited from the launch of two new variants in early 2019: Aqualarm Intensive Spray and Aqualarm Triple Action.
Reckitt Benckiser spent heavily on advertising for its Optone brand in 2019. The advertising, aimed at raising awareness of dry eye syndrome and how Optone can treat this problem, helped the brand gain share in 2019.
Bayer launched hydraSense, a new product that contains sodium hyaluronate and vitamins B5 to moisturise, lubricate and protect the eyes. Laboratoires Biogaran provided a new format for cetirizine (oral solution drops) for its antihistamine that is used for both allergic rhinitis and conjunctivitis.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Eye Care in France market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.