Growth for over the counter eye care is set to remain positive in 2020. Eye drops are widely used in the country to fight against dry eyes, which represents around 85% of the total market sales.
Dry eyes can often be caused by a number of issues, including poor quality or reduced tear production. For several years, there has been an increasing amount of consumers in France, complaining about dry eyes.
The eye care landscape is very competitive, being extremely segmented with brands offering a wide range of eye drops adapted to respond to specific problems. This includes offerings that focus on dry eyes, red eyes, irritated eyes, drops to soothe, to hydrate, to lubricate and to calm.
Growth in 2020 is not predicted to be significantly impacted by the outbreak of COVID-19, although sales did spike during Q1 and Q2, aligned to increased use of screen time for in-home entertainment and work purposes. Over the forecast period, growth is expected to remain steady, with allergy eye care driving slightly higher growth than standard eye care.
Allergy eye care is set to be the main driver of growth across the forecast period, linked to a growing number of consumers developing an allergic response that impacts the eyes. According to the Association for Clinical Allergy and Asthma Research (ARCAA), 22 million French people suffer from allergies, which is approximately 30% of the population.
The ageing population in the country will continue to support growth for eye care across the forecast period. Older consumers are more likely to suffer from eye strain and dry eye disease, and therefore, they are more likely to invest in eye care solutions.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Eye Care research and analysis database.
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