Eye care in Cambodia is set to demonstrate exceptional momentum in 2026, markedly outpacing both regional averages and the country's GDP growth. This performance reflects the sustained shift in consumer habits towards daily use of lubricating and multi-purpose eye drops, driven by rising digital screen time among students, office workers, and gamers, and further supported by a stable consumer expenditure base despite rising inflation. The sector remains highly attractive due to its strong growth trajectory, the expanding population, and the rapid digitalisation of purchasing and engagement channels, particularly among younger consumers who favour convenience and trusted imported brands. Success in this environment requires brands to build robust digital visibility, leverage influencer and livestream selling, reinforce authenticity, and maintain trusted pharmacy partnerships, as the market becomes marginally more fragmented yet still dominated by established leaders. As the integration of preventive eye health routines accelerates and omnichannel access broadens, companies that anticipate and adapt to evolving digital-first consumer preferences will be best placed to capture future growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Cambodia?
- Which are the leading brands in Eye Care in Cambodia?
- How are products distributed in Eye Care in Cambodia?
- How has the regulatory and operating environment for Eye Care changed in Cambodia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Rising screen exposure and steady consumer spending lead to growth in eye care
Lubricating eye drops lead as routine use outpaces reactive remedies
TikTok Shop and influencer campaigns reshape eye care habits
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Rising screen time to secure future growth in eye care
Standard eye care to maintain dominance as preventive routines take hold
Influencer marketing and official online channels to shape future competition
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Rohto maintains dominance as digital rivals gain ground
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Health and beauty specialists dominate eye care distribution
Digital discovery grows despite limited e-commerce sales
Chart 1 Retail Channels 2021-2026
Rohto and sante drive digital-first growth with livestream selling
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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