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Country Report

Eye Care in

Eye Care in the United Arab Emirates

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The use of digital screens creating widespread eye problems

Consumers in the United Arab Emirates are constantly exposed to digital screen technology throughout the day. All age groups, from toddlers upwards, are constantly exposed to screens from smartphones, tablets, television screens and bright advertising screens in and around shopping centres, to schools where students and teachers have to use iPads for school assignments from a young age and working adults who sometimes spend eight hours or more in front of a laptop or computer screen.

Allergies remain prevalent due to the country’s hot and dry climate

In the United Arab Emirates, prolonged screen exposure causing dry eyes remained a common problem. On the other hand, demand for OTC allergy eye care is largely driven by the country’s hot and dry summers and the presence of sand particles in the environment which encourages eye allergies to develop.

Internet retailing adds dynamism to eye care with wider offer

While sales of eye care stagnated through health and beauty specialist retailers in 2019 internet retailing managed to add dynamism to the category with consumers being exposed to a wider choice of products. Given the use of digital screens is also one of the primary causes of dry eyes this could also help to drive impulse purchases if the leading players are able to use online marketing effectively.

COMPETITIVE LANDSCAPE

Eye care remains somewhat fragmented despite limited sales

Alcon Middle East continued to lead eye care, benefiting from the strong equity of brands such as Naphcon and Cusicrom, which are present in allergy eye care. These brands continued to benefit from their widespread distribution and strong reputation for their effectiveness.

“Others” gains share as internet retailing opens the market up to more products

Thanks in part to the increase in distribution through internet retailing the share of “others” increased towards the end of the review period with brands such as Visine and Clear Eyes increasing their presence. Limited distribution through chemists/pharmacies has served as a barrier to growth for some brands and therefore the digital space offers an opportunity for development with platforms such as amazon.

Limited opportunity for generics or private label

Consumers are more sensitive when it comes to products they use on their eyes and this limits the potential for private label or generics within eye care. Consumers typically prefer either Rx products, especially for allergy eye care, or will turn to well-known brands which they trust not only to provide the best results but also which will not harm their eyes.

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Eye Care Market Sample Report Eye Care Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Eye Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
How are population trends affecting eye care product sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Eye Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

The use of digital screens creating widespread eye problems

Allergies remain prevalent due to the country’s hot and dry climate

Internet retailing adds dynamism to eye care with wider offer

COMPETITIVE LANDSCAPE

Eye care remains somewhat fragmented despite limited sales

“Others” gains share as internet retailing opens the market up to more products

Limited opportunity for generics or private label

CATEGORY DATA

Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Consumer Health in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge

The National Strategy for Wellbeing lays out new plans to improve the population’s health

GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare

Internet retailing on the rise as consumers look for convenience and variety

Health a key pillar of the country’s Vision 2021 strategy

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Eye Care in the United Arab Emirates

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Executive Summary

New Report Guarantee

PROSPECTS

The use of digital screens creating widespread eye problems

Allergies remain prevalent due to the country’s hot and dry climate

Internet retailing adds dynamism to eye care with wider offer

COMPETITIVE LANDSCAPE

Eye care remains somewhat fragmented despite limited sales

“Others” gains share as internet retailing opens the market up to more products

Limited opportunity for generics or private label

Samples

Overview

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Table of Contents

Eye Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

The use of digital screens creating widespread eye problems

Allergies remain prevalent due to the country’s hot and dry climate

Internet retailing adds dynamism to eye care with wider offer

COMPETITIVE LANDSCAPE

Eye care remains somewhat fragmented despite limited sales

“Others” gains share as internet retailing opens the market up to more products

Limited opportunity for generics or private label

CATEGORY DATA

Consumer Health in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge

The National Strategy for Wellbeing lays out new plans to improve the population’s health

GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare

Internet retailing on the rise as consumers look for convenience and variety

Health a key pillar of the country’s Vision 2021 strategy

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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