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Learn moreNov 2020
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Prior to the emergence of COVID-19 in the United Arab Emirates, consumers were already becoming increasingly exposed to digital screens due to working adults sometimes spending eight hours or more in front of a laptop or computer screen, strong use of mobile phones to access social media or gaming amongst younger generations in addition to large-screen televisions for home entertainment or bright advertising screens in and around shopping centres. Moreover, schooling sees students and teachers having to use iPads for school assignments from a young age.
While distribution of eye care is mainly limited to the dominant channel of chemists/pharmacies and drugstores/parapharmacies in the United Arab Emirates, serving as a barrier to stronger growth for some brands, consumers are increasingly turning to online platforms to obtain better deals on eye care products as well as benefiting from a much wider selection. This has also resulted in the increasing share of “others” due to the increase in distribution, with brands such as Visine and Clear Eyes also increasing their presence online.
Alcon Middle East is set to retain its overall leadership of eye care in 2020, benefiting from the strong equity of brands such as Naphcon and Cusicrom, which dominate allergy eye care. These brands benefit from widespread distribution and strong reputation for their effectiveness.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Eye Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.