As part of COVID-19 social distancing measures, many companies have moved towards home working. While helping businesses to continue operating, this practice is having silent repercussions on the lives of Chilean consumers lives, with the average time spent in front of electronic screens massively increasing since the outbreak.
In response to COVID-19, a huge number of medical centres throughout Chile announced that all non-urgent medical issues must be postponed in order to slow the spread of the virus until it is again safe for both medical staff and patients. The SOCHIOF (Chilean Society of Ophthalmology) also recommended that all clinics and ophthalmological centres treat only urgent cases.
Laboratorios Alcon Chile remains the leading player within eye care with a significant lead over competitors. The company’s success can be attributed to its strong distribution network and widespread consumer trust in brands like Systane and Tears Naturale.
2019 and 2020 were very atypical years for Chilean consumers, marked by a combination of socioeconomic disturbances that shocked almost all industries in the country. Standard eye care sales peaked during Q4 of 2019 as many people suffered eye injuries because of police tear gas usage as part of the dispersion tactics during the violent manifestations.
As a combination of 2019 social unrest and the impact of COVID-19, the economic downturn is expected to impact consumer budgets in the short term. Rising unemployment rates and increasing economic uncertainty are leading to conscious consumption decisions which will probably result in price driven purchases.
In May 2020, the Chilean Health Ministry approved online sales of both OTC and Rx products, thus formally opening the gate for strong growth via this distribution channel over the coming years. Considering increasing internet access and rapid consumer adoption, many players have been developing omnichannel strategies in recent years.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Eye Care research and analysis database.
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