COVID-19 has had a big impact on the way consumers have lived their lives in Austria in 2020 with many consumers working from home, while also spending less time outdoors. This in turn has a negative impact on sales of eye care.
Despite the short-term impact of COVID-19 on sales of eye care, this is likely to be short-lived with main growth drivers expected to have an even stronger influence moving forward. One of the most common causes of dry and irritated eyes in Austria is exposure to electronic screens, such as laptops/PCs, TVs, and smartphones.
Bausch & Lomb GmbH retained its lead in eye care in 2020 despite a difficult year. The company benefits from offering a wide range of products and brands to meet the different needs of consumers.
With consumers spending more time indoors during 2020 due to COVID-19 the demand for eye care dropped, with people being less exposed to allergens and irritants. Nevertheless, earlier and warmer summers are leading to increased pollen counts in many countries, and Austria is no exception.
As consumers tend to stick to well renowned and trusted brands, the competitive landscape tends not to change too much within eye care. It is dominated by large global companies with good international reputations and large resources with which to invest in marketing and new product development and innovation.
With demand stalling in 2020 due to COVID-19, and with eye care being a relatively small and consolidated category in Austria, there was little new product development or marketing noted during the year. Instead manufacturers focused on ensuring the safety of their staff and on maintaining their supply chains.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Eye Care research and analysis database.
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