2025 Developments
Home and garden in China in 2025 demonstrated resilience in 2025, recording value sales of CNY1,544 billion and achieving 1% growth despite a falling population and a cautious approach to discretionary spending. China maintained robust real GDP growth of 5% and benefited from exceptionally low inflation at almost zero, supporting consumer purchasing power even as spending remained selective. The combination of rapid digital transformation, notably the widespread adoption of AI-powered retail and social commerce platforms, and the ongoing urbanisation trend, drove new patterns of consumption, particularly among younger urban consumers who prioritise design, personalisation, and sustainability. Industry attractiveness was underpinned by the scale of consumer expenditure, which rose to CNY56,397 billion in current terms in 2025, and by the dynamism of categories such as gardening and homewares. However, significant fragmentation in the competitive landscape means that the largest player accounted for only a 1% retail value share in 2025. Success in this environment depends on deep integration with digital ecosystems, rapid response to algorithmic demand signals, and the ability to deliver both differentiated design stories and value-driven solutions tailored to evolving urban lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in China?
- Which are the leading brands in Home and Garden in China?
- How are products distributed in Home and Garden in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in China
2025 Developments
Key Data Insights
Suofeiya and Ikea Embrace Ai Design to Drive Online Personalisation and Sales
Oppein’S Design-Led Interiors and Affordable Premium Launches Capture Cautious Urban Spenders
Iris China and the "Balcony Economy" Fuel Rapid Growth in Gardening
Ai-Powered Retail Platforms to Reshape Consumer Expectations and Drive Digital Integration
Home Furnishings Will Maintain Its Lead as Design-Led Upgrades Attract Cautious Spenders
Gardening Set to Drive Growth, with Online Central to Product Discovery
Oppein and Jason Furniture Defend Leadership through Innovation and Scale
Home Products Specialists Maintains Leadership as Tactile Experience Prevails
Retail E-Commerce Accelerates Gains by Leveraging Digital Innovation
Experiential and Sustainability-Focused Concepts Reshape Consumer Expectations
Home Improvement in China
Key Data Insights
Home Improvement Summary
Red Star Macalline Links Digital and In-Store Journeys to Boost Home Upgrades
Luxury Vinyl Tiles and Eco Paint Drive Renovation Demand in Ageing Homes
Trade-In Incentives and Renovation Focus Set to Drive Demand for Upgrades
Digital Integration and Policy-Driven Innovation to Reshape the Renovation Journey
Nippon Paint Capitalises on Renovation Boom with Eco Innovation
Home Products Specialists Maintains Its Lead While Digital Rivals Advance
Gardening in China
Key Data Insights
Gardening Summary
Iris China and Douyin Inspire Small-Space Gardening Habits
Yunnan Floriculture Powers Daily Plant Purchases Nationwide
Balcony Planters and Electrified Tools Boost Urban Participation
Cordless Tool Makers Set to Expand with Urban-Friendly Solutions
Horticulture Will Continue to Lead Value, While Pots and Planters Set to Accelerate
Social Platforms and Policy Shifts to Reshape Consumer Demand Patterns
Hongyue and Biom Leverage Digital Supply Chains to Defend Leadership
Transforming Shopping Habits through Digital Integration
Yunshe Flowers and Dounan Livestreams Accelerate Urban Plant Adoption
Homewares in China
Key Data Insights
Homewares Summary
Consumers Look for Value-Driven Assortments and Players Respond
Supor and Muji Tailor Compact Kitchen Solutions for Urban Apartment Dwellers
A Move Towards Value, and Digital Discovery Aids Sales Conversion
Urban Households Drive Demand for Modular, Adaptable Solutions
New Regulatory Requirements Will Require Adaptation by Companies
Ar, Ai and Social Commerce Set to Reshape Digital Purchasing Journeys
Supor Leverages Innovation and E-Commerce to Defend Leadership
Tmall and Jd.Com Drive Digital Shift with Integration of Social Commerce
Value Lifestyle Superstores and Omnichannel Specialists Set to Redefine the Shopping Experience
Home Furnishings in China
Key Data Insights
Home Furnishings Summary
Oppein Home Group Drives Customisation Amid Urban Demand for Premium Solutions
Compact, Modular Indoor Living Solutions Anchor Household Spending
Urban Outdoor Transformation Sparks Growth for Balcony and Patio Furniture
Assisted Retail Expected to Drive Trust and Value in High-Involvement Purchases
Indoor Living to Remain Dominant, but Outdoor Living Expected to See the Strongest Growth
Material Safety, Compliance, and Smart Features Set to Shape Future Strategies
Oppein, Jason and Suofeiya Sustain the Leading Shares in a Fragmented Environment
Home Products Specialists Integrate Showrooms and Digital Tools to Maintain Lead
Retail E-Commerce Continues to See Share Gains with Virtual Design and Social Selling
Technological Integration and Digital Retail in Home Furnishings
Advanced Visualisation and Ai Design Tools
Material Safety and Regulatory Compliance
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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