Consumers are expected to remain conservative in their spending, especially during the first years of the forecast period. Consumer confidence is set to remain at low levels and disposable incomes are expected to shrink further as the high rate of inflation has a strong impact upon households.
In 2021, home seclusion and the increase in consumer savings due to the COVID-19 related lockdowns resulted in consumers spending more on domestic appliances. An increase in the use of washing machines in 2020 due to fear of COVID-19 affected consumers’ perceptions of hygiene, which resulted in appliances wearing out.
Unlike automatic washing machines, which is quite a mature category, penetration of tumble dryers and washer dryers remains low in the Greek market and there is room for new purchases. However, these appliances are regarded as “nice to have” rather than essential, especially when it comes to smaller households.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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