Automatic washer dryers registered the highest volume growth in home laundry appliances in 2018, continuing the impressive performance over the review period. The rise in sales of these products can be attributed to the fact that households that replaced their old washing machines opted for washer dryers instead.
Consumers that replaced their old washing machines in 2017 and 2018 typically opted for appliances with a capacity larger than 8kg in an effort to reduce their electricity bills. At the same time, smaller washing machines also gained ground as they provide a practical solution for apartments with space restrictions.
In 2017 and 2018, retailers adopted a policy of aggressive price offers in an effort to attract consumers and boost volume sales. Consequently, the average unit price of all freestanding home laundry appliances has declined.
BSH Ikiakes Siskeves continued to lead sales in home laundry appliances in 2018. The company markets the Bosch, Pitsos and Siemens brands, with the former seeing the best performance of the three in volume terms.
Volume sales of all brands distributed by BSH Ikiakes Siskeves in home laundry appliances increased in 2018. This can be attributed to the fact that the company is engaging in aggressive promotional activities, with Bosch, Siemens and Pitsos products being sold at a discount of up to 30% at electronics specialist chain Kotsovolos during summer 2018.
At brand level, LG continued to lead sales within home laundry appliances in 2018. LG registered a positive performance in both automatic washing machines and washer dryers, where it offers a good range of mid-tier models.
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This industry report originates from Passport, our Consumer Appliances market research database.