The forecast period is expected to see home laundry appliances register moderate positive volume growth and this is a reflection of the very high penetration rates of automatic washing machines and, to a lesser but growing extent, automatic dryers and automatic washer dryers. Due to the maturity of demand in the category, sales growth is likely to depend predominantly on replacement purchases as growth in the number of households in the Czech Republic is expected to remain minimal.
While connectivity and smart features are increasingly recognised as essential features of higher-priced home laundry appliances, demand for such features is expected to remain minimal among Czech consumers during the forecast period. Put simply, few Czech consumers have so far been convinced that smart connectivity adds sufficient value to justify paying the higher prices that are typically charged for connected and smart consumer appliances.
The impact of the COVID-19 pandemic has sharpened the focus of Czech consumers on hygiene, bringing these issues firmly into the spotlight in home laundry appliances. During the forecast period, this is expected to be manifested in higher consumer interest in home laundry appliances that feature steam cleaning programmes, UV light sanitation technologies, self-cleaning and other disinfection features.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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