Home Laundry Appliances in Turkey - Category analysis
Higher standards of cleanliness during the era of COVID-19 means consumers have already purchased new home laundry appliances
Energy efficiency becomes increasingly important since the introduction of the EU energy labels
Players continue to increase their e-commerce and omnichannel strategies
Home laundry appliances set to see a bright future in terms of volume growth
Technologically advanced and environmentally friendly products to increase
High-capacity appliances to gain in popularity, in line with consumers seeking greater efficiency with one wash cycle
Table 1 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 2 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 12 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
Consumer Appliances in Turkey - Industry Overview
Consumer appliances sales stagnate in 2022
Average unit prices skyrocket due to a myriad of challenges
Domestic players maintain their strong places thanks to high levels of consumer trust, wide distribution, and affordable prices
E-commerce sees ongoing growth, with discounters are set to benefit
Consumer appliances is expected to demonstrate a positive growth by 2027
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 19 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 20 Sales of Consumer Appliances by Category: Value 2017-2022
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 27 Sales of Small Appliances by Category: Volume 2017-2022
Table 28 Sales of Small Appliances by Category: Value 2017-2022
Table 29 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 30 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 32 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 33 NBO Company Shares of Small Appliances: % Volume2018-2022
Table 34 LBN Brand Shares of Small Appliances: % Volume2019-2022
Table 35 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 36 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
Summary 1 Research Sources