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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Turkey

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Turkish consumers put off repairs and replacements of home laundry appliances in 2020 due to fear of bringing COVID-19 into the home

The emergence of COVID-19 in 2020 resulted in delayed demand for home laundry appliances in 2020. For example, since automatic washing machines are pretty saturated in Turkey, the purchase of such products is closely linked to the replacement of products after they break down.

Built-in automatic dryers fare better amidst the pandemic in 2020

Certain home laundry appliances benefit from intensifying personal hygiene habits in 2020. For example, automatic dryers experienced a slower retail volume decline in 2020, likely due to perceived hygiene benefits.

New normal of working from home diminishes demand for laundry

Pre-pandemic, a working person would need one formal or business casual outfit per day for work, and then another outfit to change into once home. During the first lockdown enacted in March, there was a significant drop in laundry per week in Turkey as working consumers adapted to working from home.

Innovation continued to be deterred by economic uncertainty

Home laundry appliances underwent minimal significant new product development towards the end of the review period and in 2020. The Turkish economy had already been experiencing a downturn in 2018 and 2019, with the emergence of the COVID-19 pandemic in 2020 only intensifying the already present economic uncertainty.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Turkey?
What are the major brands in Turkey?
What is the average volume capacity for washing machines in Turkey?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Turkish consumers put off repairs and replacements of home laundry appliances in 2020 due to fear of bringing COVID-19 into the home

Built-in automatic dryers fare better amidst the pandemic in 2020

New normal of working from home diminishes demand for laundry

Innovation continued to be deterred by economic uncertainty

RECOVERY AND OPPORTUNITIES

Work from home policies will hinder growth in the forecast period

Connected devices will proliferate in the forecast period

Companies expected to focus on offering home laundry appliances with artificial intelligence technology

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 12 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 18 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 22 Sales of Consumer Appliances by Category: Value 2015-2020
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 29 Sales of Small Appliances by Category: Volume 2015-2020
Table 30 Sales of Small Appliances by Category: Value 2015-2020
Table 31 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 32 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 34 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 35 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 36 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 37 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 38 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Laundry Appliances in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Turkish consumers put off repairs and replacements of home laundry appliances in 2020 due to fear of bringing COVID-19 into the home

Built-in automatic dryers fare better amidst the pandemic in 2020

New normal of working from home diminishes demand for laundry

Innovation continued to be deterred by economic uncertainty

Samples

Overview

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Table of Contents

Home Laundry Appliances in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Turkish consumers put off repairs and replacements of home laundry appliances in 2020 due to fear of bringing COVID-19 into the home

Built-in automatic dryers fare better amidst the pandemic in 2020

New normal of working from home diminishes demand for laundry

Innovation continued to be deterred by economic uncertainty

RECOVERY AND OPPORTUNITIES

Work from home policies will hinder growth in the forecast period

Connected devices will proliferate in the forecast period

Companies expected to focus on offering home laundry appliances with artificial intelligence technology

CATEGORY DATA

Consumer Appliances in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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