Home Laundry Appliances in Turkey

November 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Laundry Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Laundry Appliances in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Laundry Appliances in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Home Laundry Appliances in Turkey - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand increases as consumers carry out more wash loads
Automatic dryers benefit from rise in apartment living
Arçelik retains its dominance in the face of mounting competition

PROSPECTS AND OPPORTUNITIES

Positive growth expected over the forecast period
Energy efficiency plays a vital role in shaping demand for home laundry appliances
Companies expected to focus on offering home laundry appliances with artificial intelligence and connected technology

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2016-2021 Table 2 Sales of Home Laundry Appliances by Category: Value 2016-2021 Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021 Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021 Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021 Table 6 Sales of Automatic Washing Machines by Format: % Volume 2016-2021 Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021 Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021 Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021 Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021 Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021 Table 12 Production of Home Laundry Appliances: Total Volume 2016-2021 Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026 Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026 Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026 Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

Consumer Appliances in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021 Table 18 Replacement Cycles of Consumer Appliances by Category 2016-2021 Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026 Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2016-2021 Table 22 Sales of Consumer Appliances by Category: Value 2016-2021 Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021 Table 24 Sales of Consumer Appliances by Category: % Value Growth 2016-2021 Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021 Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021 Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021 Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021 Table 29 Sales of Small Appliances by Category: Volume 2016-2021 Table 30 Sales of Small Appliances by Category: Value 2016-2021 Table 31 Sales of Small Appliances by Category: % Volume Growth 2016-2021 Table 32 Sales of Small Appliances by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Major Appliances: % Volume 2017-2021 Table 34 LBN Brand Shares of Major Appliances: % Volume 2018-2021 Table 35 NBO Company Shares of Small Appliances: % Volume 2017-2021 Table 36 LBN Brand Shares of Small Appliances: % Volume 2018-2021 Table 37 Distribution of Major Appliances by Format: % Volume 2016-2021 Table 38 Distribution of Small Appliances by Format: % Volume 2016-2021 Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026 Table 40 Forecast Sales of Consumer Appliances by Category: Value 2021-2026 Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026 Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026 Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026 Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026 Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026 Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026 Table 47 Forecast Sales of Small Appliances by Category: Volume 2021-2026 Table 48 Forecast Sales of Small Appliances by Category: Value 2021-2026 Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026 Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Home Laundry Appliances

  • Built-in Home Laundry Appliances
  • Freestanding Home Laundry Appliances
    • Built-in Automatic Dryers
    • Freestanding Automatic Dryers
    • Built-in Automatic Washer Dryers
    • Freestanding Automatic Washer Dryers
    • Built-in Automatic Washing Machines
    • Freestanding Automatic Washing Machines
  • Semi-Automatic Washing Machines

Home Laundry Appliances

Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.

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This report originates from Passport, our Home Laundry Appliances research and analysis database.

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