Despite the waning threat of the pandemic in the Philippines, many local consumers are likely to remain more aware of the need to maintain rigorous hygiene routines in the home, including regular laundry care to remove germs. Therefore, demand for home laundry appliances is predicted to further rise over the course of the forecast period, with automatic washing machines set to be the most dynamic performer in retail volume growth terms.
Producers of home laundry appliances are likely to continue to focus on educating local consumers about their different models and help them understand that choosing more advanced technology, particularly for fully automatic washing machines featuring highlight AI functions, will result in greater convenience and results. Many Filipinos like to conduct substantial research prior to purchasing big-ticket items, and brands are much more willing to provide this information via both the product pages of their own digital platforms and via social media where there is a strong focus on functionality.
Rising electricity rates are expected to continue into the forecast period, encouraging local consumers to upgrade to more energy-efficient models when they purchase a new home laundry appliance. While price is a major consideration for many consumers in the Philippines, greater education in terms of cost benefit analysis when comparing products will help them identify the most suitable model with the required benefits to suit their budgets.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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