Automatic dryers will continue to drive growth in home laundry appliances over the forecast period. Since 2016, micro dust has been one of main health concerns in South Korea, and the media regularly informs the public about the level of micro dust, with many South Koreans wearing a mask on the streets.
Over the forecast period, freestanding home laundry appliances is expected to show a much higher retail volume CAGR than built-in home laundry appliances. According to Statistics Korea, over 8.
The construction channel and internet retailing saw distribution growth in the review period, at the expense of electronics and appliance specialist retailers. Construction companies display laundry appliances in their showrooms, and some form partnerships with specialist retailers such as Lotte Hi-Mart; thus, potential home owners are able to select their laundry appliances.
LG Electronics maintained its lead in home laundry appliances in retail volume terms in 2018, supported by its dominant position in automatic dryers. LG also took the lead from Samsung in automatic washing machines in 2018.
LG Electronics, Samsung Electronics and Daewoo Electronics dominated home laundry appliances in South Korea in 2018. LG and Samsung continued to increase their brand exposure with sophisticated advertisements in the media and on the streets, and Korean consumers believe that they are better quality than other companies’ appliances, with a reasonable price.
The capacity of LG’s Tromm Twinwash’s main washing machine is 21kg, although MiniWash, a detachable washing machine under the main machine, also has a 4kg capacity. It has LED display, smart control system and Wi-Fi function; therefore, consumers can see the energy being used and the functions.
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This industry report originates from Passport, our Consumer Appliances market research database.