Home Laundry Appliances in South Korea

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Laundry Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Laundry Appliances in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Laundry Appliances in South Korea?
  • Which are the leading brands in South Korea?
  • How are products distributed in South Korea?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Home Laundry Appliances in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Trade disruption due to COVID-19 undermines sales during the first half of the year
Samsung Electronics Co Ltd and LG Electronics Inc bring AI to home laundry appliances
COVID-19 drives acceleration in e-commerce growth
LG’s Electronics Inc’s Tromm WashTower – a washer dryer designed “from the ground up”
Chart 1 LG Electronics Tromm WashTower

RECOVERY AND OPPORTUNITIES

Premiumisation will help to accelerate growth in current value sales
Top-loading washing machines will continue to gain retail volume share from top loaders
Built-in automatic driers will lead volume sales growth, with more consumers opting for small- or large-capacity machines

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 12 Production of Home Laundry Appliances: Total Volume 2015-2020 Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 18 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 22 Sales of Consumer Appliances by Category: Value 2015-2020 Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 24 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 29 Sales of Small Appliances by Category: Volume 2015-2020 Table 30 Sales of Small Appliances by Category: Value 2015-2020 Table 31 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 32 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 34 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 35 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 36 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 37 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 38 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 40 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 47 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 48 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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This report originates from Passport, our Home Laundry Appliances research and analysis database.

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