Executive Summary

Oct 2019
PROSPECTS
Significant demand for automatic dryers

Automatic dryers will continue to drive growth in home laundry appliances over the forecast period. Since 2016, micro dust has been one of main health concerns in South Korea, and the media regularly informs the public about the level of micro dust, with many South Koreans wearing a mask on the streets.

Freestanding vs built-in home laundry appliances

Over the forecast period, freestanding home laundry appliances is expected to show a much higher retail volume CAGR than built-in home laundry appliances. According to Statistics Korea, over 8.

Changes in distribution

The construction channel and internet retailing saw distribution growth in the review period, at the expense of electronics and appliance specialist retailers. Construction companies display laundry appliances in their showrooms, and some form partnerships with specialist retailers such as Lotte Hi-Mart; thus, potential home owners are able to select their laundry appliances.

COMPETITIVE LANDSCAPE
LG Electronics maintains its strong lead, followed by Samsung Electronics

LG Electronics maintained its lead in home laundry appliances in retail volume terms in 2018, supported by its dominant position in automatic dryers. LG also took the lead from Samsung in automatic washing machines in 2018.

Local companies dominate

LG Electronics, Samsung Electronics and Daewoo Electronics dominated home laundry appliances in South Korea in 2018. LG and Samsung continued to increase their brand exposure with sophisticated advertisements in the media and on the streets, and Korean consumers believe that they are better quality than other companies’ appliances, with a reasonable price.

LG’s Tromm Twinwash

The capacity of LG’s Tromm Twinwash’s main washing machine is 21kg, although MiniWash, a detachable washing machine under the main machine, also has a 4kg capacity. It has LED display, smart control system and Wi-Fi function; therefore, consumers can see the energy being used and the functions.

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Home Laundry Appliances in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in South Korea?
  • What are the major brands in South Korea?
  • What is the average volume capacity for washing machines in South Korea?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in South Korea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Home Laundry Appliances in South Korea - Category analysis

HEADLINES

PROSPECTS

Significant demand for automatic dryers
Freestanding vs built-in home laundry appliances
Changes in distribution

COMPETITIVE LANDSCAPE

LG Electronics maintains its strong lead, followed by Samsung Electronics
Local companies dominate
LG’s Tromm Twinwash
Chart 1 LG Electronics

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees robust volume and value growth
Air quality issues foster volume growth
LG Electronics and Samsung Electronics maintain their leading positions
Electronics and appliance specialist retailers maintains an important role
Connected appliances will lead to growth

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 22 Sales of Consumer Appliances by Category: Value 2013-2018
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 29 Sales of Small Appliances by Category: Volume 2013-2018
Table 30 Sales of Small Appliances by Category: Value 2013-2018
Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees robust volume and value growth
Air quality issues foster volume growth
LG Electronics and Samsung Electronics maintain their leading positions
Electronics and appliance specialist retailers maintains an important role
Connected appliances will lead to growth

MARKET INDICATORS

Table 51 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 52 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 53 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 54 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 55 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 56 Sales of Consumer Appliances by Category: Value 2013-2018
Table 57 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 58 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 59 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 60 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 61 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 62 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 63 Sales of Small Appliances by Category: Volume 2013-2018
Table 64 Sales of Small Appliances by Category: Value 2013-2018
Table 65 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 66 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 68 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 69 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 70 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 71 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 72 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 73 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 74 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 75 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 76 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 78 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 79 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 80 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 81 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 82 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 83 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees robust volume and value growth
Air quality issues foster volume growth
LG Electronics and Samsung Electronics maintain their leading positions
Electronics and appliance specialist retailers maintains an important role
Connected appliances will lead to growth

MARKET INDICATORS

Table 85 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 86 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 87 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 88 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 89 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 90 Sales of Consumer Appliances by Category: Value 2013-2018
Table 91 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 94 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 95 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 96 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 97 Sales of Small Appliances by Category: Volume 2013-2018
Table 98 Sales of Small Appliances by Category: Value 2013-2018
Table 99 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 100 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 102 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 103 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 104 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 105 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 106 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 107 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 108 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 109 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 110 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 111 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 112 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 113 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 114 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 115 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 116 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 117 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 3 Research Sources

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees robust volume and value growth
Air quality issues foster volume growth
LG Electronics and Samsung Electronics maintain their leading positions
Electronics and appliance specialist retailers maintains an important role
Connected appliances will lead to growth

MARKET INDICATORS

Table 119 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 120 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 121 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 122 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 123 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 124 Sales of Consumer Appliances by Category: Value 2013-2018
Table 125 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 126 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 127 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 128 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 129 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 130 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 131 Sales of Small Appliances by Category: Volume 2013-2018
Table 132 Sales of Small Appliances by Category: Value 2013-2018
Table 133 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 134 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 135 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 136 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 137 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 138 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 139 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 140 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 141 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 142 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 143 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 144 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 145 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 146 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 147 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 148 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 149 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 150 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 151 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 4 Research Sources