Over the forecast period, automatic washer dryers is set to be a core driver of growth in home laundry appliances, considering its significant size and expectation of steady growth. Such growth is forecast to be fuelled by both technological innovation and rising consumer demand.
While the stunning boom in e-commerce sales of big-ticket items has gradually lost speed, the internet is only gaining relevance for purchases of home laundry appliances in China. With the advent of online livestreaming platforms such as Douyin and Kuaishou, online experience sharing platforms including Xiaohongshu, and online knowledge sharing platforms such as Zhihu, people who want to purchase consumer appliances such as home laundry appliances are gradually getting better at self-education about the products on sale, and the information gap in the market is significantly narrowing.
Consumer habits in China have undergone revolutionary changes in the pandemic era, as more people are choosing to avoid crowds whenever possible and seeking ways to complete errands including cooking, cleaning and washing clothes at home with the help of innovative equipment. For some, visiting laundry services is not only a nuisance, but also a risk factor, as it increases exposure to strangers.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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