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Learn moreJan 2020
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Volume growth of home laundry appliances stagnated on average in 2019 because of declining consumer confidence, and because higher inflation offset the higher disposable income that consumers might otherwise have enjoyed. Consumers were putting off making big purchases.
Value sales increased in 2019 because all home laundry appliances again saw higher unit prices. Nevertheless, the unit price growth was slightly lower than it was in 2018, when the introduction of a host of more energy-efficient washing machines, automatic dryers and automatic and washer dryers caused a sharper rise in average unit prices over the previous year.
Volume sales of home laundry appliances through internet retailing increased by double digits for the third consecutive year in 2019, as more consumers have grown comfortable with ordering such products online. Many of the biggest online retailers such as Bol.
Electrolux Home Products (Nederland) maintained its leading volume share in 2019 on the strength of its AEG-Electrolux and Zanussi-Electrolux brands, which effectively target different types of customers. The company is focusing on AEG because the brand’s value-added appliances command higher unit prices as compared to Zanussi appliances, which appeal to consumers interested in basic functionalities.
Whirlpool Nederland’s volume sales in home laundry declined in 2019 for the third consecutive year, despite the restructuring exercise that the company went through in 2015 after taking over the Indesit brand and withdrawing Hotpoint Ariston from the Netherlands. The company still faces logistical challenges by the mother company in the US, which has resulted in lower shipments to Europe, including the Netherlands.
Through promotions, Samsung Nederland managed to increase its volume sales slightly in 2019. One of its promotions included one year’s worth of Robijn laundry soap with the purchase of its Quickdrive washing machine with automatic optimal wash.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.