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Country Report

Home Laundry Appliances in

Home Laundry Appliances in the Netherlands

36 pages, Dec 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stable economy drives growth in home laundry appliances

Home laundry appliances continued to record positive volume growth in 2017, thanks to the growing Dutch economy. Growth was recorded in all categories, with automatic tumble dryers recording the highest growth followed by automatic washer dryers and automatic washing machines.

Consumers choose value for money and energy saving home laundry appliances

The trend for greater washing capacity and energy-efficient home laundry appliances remained visible in the Netherlands, especially in automatic washing machines. While a few years ago 6kg was the standard, 8kg is now the standard automatic washing machine capacity.

Thrifty Dutch consumers less interested in connected home laundry appliances

Dutch consumers are known to be thrifty and this is illustrated by the way they choose value for money products and are less interested in connectivity in home laundry appliances. Volume sales of connected appliances remain low as many consumers do not see the added benefit of this function.

COMPETITIVE LANDSCAPE

International players dominate home laundry appliances with their brands

Brands such as Bosch, Siemens, Miele and AEG-Electrolux remain household names in home laundry appliances as most consumers had good experiences with these products in the past and largely remain loyal. At the same time, producers of these brands are also innovative and are leading players offering value-added products at competitive prices.

Despite the tough environment, Samsung pushes through

Being a category dominated by established brands, Samsung Electronics Nederland worked hard to remain competitive. Its strength lies in the offer of high-tech products at affordable prices targeting middle-income consumers who want an appliance with the latest functions.

Whirlpool Nederland fails to fend off competition and loses sales share

Whirlpool Nederland faced a tough competitive environment partly explained by its restructuring phase which began in 2015 when it took over Indesit and Hotpoint Ariston. Hotpoint Ariston was withdrawn from the Dutch market in 2016.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Netherlands?
What are the major brands in Netherlands?
What is the average volume capacity for washing machines in Netherlands?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Stable economy drives growth in home laundry appliances

Consumers choose value for money and energy saving home laundry appliances

Thrifty Dutch consumers less interested in connected home laundry appliances

COMPETITIVE LANDSCAPE

International players dominate home laundry appliances with their brands

Despite the tough environment, Samsung pushes through

Whirlpool Nederland fails to fend off competition and loses sales share

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 2 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growing Dutch economy and positive housing market are key growth drivers

Consumers increasingly choose energy efficiency over other additions

Established international brands remain competitive through value additions

Internet retailing growth surpasses any other channel in consumer appliances

Consumer appliances volume growth is expected to slow down

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 18 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Sales of Small Appliances by Category: Value 2012-2017
Table 31 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 34 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 35 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 36 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 37 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 38 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 48 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Laundry Appliances in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Stable economy drives growth in home laundry appliances

Consumers choose value for money and energy saving home laundry appliances

Thrifty Dutch consumers less interested in connected home laundry appliances

COMPETITIVE LANDSCAPE

International players dominate home laundry appliances with their brands

Despite the tough environment, Samsung pushes through

Whirlpool Nederland fails to fend off competition and loses sales share

Samples

Overview

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Table of Contents

Home Laundry Appliances in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Stable economy drives growth in home laundry appliances

Consumers choose value for money and energy saving home laundry appliances

Thrifty Dutch consumers less interested in connected home laundry appliances

COMPETITIVE LANDSCAPE

International players dominate home laundry appliances with their brands

Despite the tough environment, Samsung pushes through

Whirlpool Nederland fails to fend off competition and loses sales share

CATEGORY DATA

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growing Dutch economy and positive housing market are key growth drivers

Consumers increasingly choose energy efficiency over other additions

Established international brands remain competitive through value additions

Internet retailing growth surpasses any other channel in consumer appliances

Consumer appliances volume growth is expected to slow down

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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