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Home Laundry Appliances in the Netherlands
November 2021
2021 DEVELOPMENTS
Booming housing market and hygiene awareness boost the demand for home laundry appliances
A booming housing market is considered the most important factor for growth in home laundry appliances in the Netherlands. In particular, this is benefiting the demand for combination appliances (washer dryers) and dryers, although automatic washing machines is also seeing healthy retail volume growth, despite high penetration.
Convenience and efficiency continue to see a shift towards connected devices
Despite rising price-sensitivity in the wake of COVID-19, connected appliances are expected to continue to gain retail volume share in automatic washer dryers and automatic washing machines in 2021. Built-in automatic washer dryers is projected to see the highest retail volume sales growth in 2021, driven by the growth of single-person householders living in smaller apartments, who continue to search for space-saving, multifunctional devices.
Price-sensitivity helps smaller players gain ground on the leaders
The competitive landscape of home laundry appliances is set to remain quite consolidated by the three leading players, Electrolux Home Products (Nederland), Whirlpool Nederland and BSH Huishoudapparaten, in 2021. AEG-Electrolux is projected to remain the leading brand due to its affordable price positioning, appeal to Dutch consumers looking for energy-efficient models and attractive cashback offers.
PROSPECTS AND OPPORTUNITIES
Convenience and hygiene needs set to retain positive demand in home laundry appliances
Home laundry appliances is expected to see positive, but a slower retail volume CAGR over the forecast period, compared with the review period. However, this is partly due to the spikes in growth recorded in 2020-2021, in line with the exigencies of COVID-19.
Intelligent and good looking devices set to retain value in home laundry appliances
In order to retain value in the category, players are set to continue to focus on innovation, including connected models to attract tech-savvy consumers. As Dutch consumers feel more financially secure, such innovation is expected to stimulate upgrade purchases.
Boom in e-commerce expected to accelerate omnichannel strategies of specialist retailers
E-commerce is well placed to continue to gain retail volume sales and shares, thereby encouraging specialist retailers to adopt omnichannel strategies. While electronics and appliance specialist retailers is set to remain the leading distribution channel for home laundry appliances in the forecast period, it continues to cede ground e-commerce in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Netherlands report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Home Laundry Appliances in Netherlands?
Which are the leading brands in Netherlands?
How are products distributed in Netherlands?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Home Laundry Appliances in the Netherlands - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Booming housing market and hygiene awareness boost the demand for home laundry appliances
Convenience and efficiency continue to see a shift towards connected devices
Price-sensitivity helps smaller players gain ground on the leaders
PROSPECTS AND OPPORTUNITIES
Convenience and hygiene needs set to retain positive demand in home laundry appliances
Intelligent and good looking devices set to retain value in home laundry appliances
Boom in e-commerce expected to accelerate omnichannel strategies of specialist retailers
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2016-2021Table 2 Sales of Home Laundry Appliances by Category: Value 2016-2021Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021Table 6 Sales of Automatic Washing Machines by Format: % Volume 2016-2021Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
Consumer Appliances in the Netherlands - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 Key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 17 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 20 Sales of Consumer Appliances by Category: Volume 2016-2021Table 21 Sales of Consumer Appliances by Category: Value 2016-2021Table 22 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 23 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 28 Sales of Small Appliances by Category: Volume 2016-2021Table 29 Sales of Small Appliances by Category: Value 2016-2021Table 30 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 31 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 32 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 33 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 34 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 35 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 36 Distribution of Major Appliances by Format: % Volume 2016-2021Table 37 Distribution of Small Appliances by Format: % Volume 2016-2021Table 38 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 39 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 46 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 47 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Home Laundry Appliances
Built-in Home Laundry Appliances
Freestanding Home Laundry Appliances
Built-in Automatic Dryers
Freestanding Automatic Dryers
Built-in Automatic Washer Dryers
Freestanding Automatic Washer Dryers
Built-in Automatic Washing Machines
Freestanding Automatic Washing Machines
Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.