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Country Report

Home Laundry Appliances in

Home Laundry Appliances in the Netherlands

35 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Home laundry volume sales saved by automatic dryers and automatic washer dryers

Home laundry’s retail volume sales increased marginally in 2018 due to the performance of automatic dryers and automatic washer dryers. The former recorded the highest retail volume growth due to its low penetration rate, leaving potential for new sales and with the Dutch economy growing and unemployment rate falling, consumers are spending their money on other non-essential products.

Automatic washing machines declines in retail volume terms amidst maturity

Automatic washing machines’ volume sales declined in 2018 amidst maturity. Sales largely depend on replacement as the penetration rate of automatic washing machine is high, making it one of the appliances that most Dutch households own.

Shift to energy efficient appliances sparks no price increases in 2018

As the focus is now on energy efficiency in most consumer appliances, there was a shift towards energy efficient automatic dryers, automatic washing machines and automatic washer dryers; however, this did not drive the average unit price in 2018, with prices remaining stable. This was linked to price reductions, especially for automatic washing machines where volume sales were declining and manufacturers were trying to push volumes using attractive prices.

COMPETITIVE LANDSCAPE

Whirlpool Nederland’s volume sales continue to decline in 2018

Whirlpool Nederland registered another year of disappointing results in 2018 in home laundry appliances, with volume sales declining. The company which has been restructuring since 2015 seems unable to stabilise and this is affecting its brands Whirlpool, Bauknecht and Indesit.

Fastest growing Samsung invest in innovations with new product development

Samsung Nederland BV was the fastest growing player in home laundry appliances in 2018 in the Netherlands mainly due to its presence in automatic washer dryers. Samsung is the leading player in automatic washer dryers and offers a wide range of models to choose from than its competitors.

Electrolux Home Products leads home laundry appliances in 2018

Electrolux Home Products continued to lead home laundry appliances in 2018 ahead of players such as Whirlpool Nederland and BSH Huishoudapparaten. The company, which is active with AEG-Electrolux and Zanussi-Electrolux enjoyed marginal retail volume growth in 2018 partly because of its focus on the greater specific value offered by AEG-Electrolux and less on the economic Zanussi-Electrolux.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Netherlands?
What are the major brands in Netherlands?
What is the average volume capacity for washing machines in Netherlands?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Home laundry volume sales saved by automatic dryers and automatic washer dryers

Automatic washing machines declines in retail volume terms amidst maturity

Shift to energy efficient appliances sparks no price increases in 2018

COMPETITIVE LANDSCAPE

Whirlpool Nederland’s volume sales continue to decline in 2018

Fastest growing Samsung invest in innovations with new product development

Electrolux Home Products leads home laundry appliances in 2018

Chart 1 Electrolux Netherlands BV’s AEG 7000 Series

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Another positive year for consumer appliances in 2018

Premiumisation of consumer appliances boosts value sales in 2018

Small specialist companies record fastest growth while established players focus on specific value

Internet retailing to continue growing in consumer appliances

Outlook positive for consumer appliances but volume growth expected to slow down

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 22 Sales of Consumer Appliances by Category: Value 2013-2018
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 29 Sales of Small Appliances by Category: Volume 2013-2018
Table 30 Sales of Small Appliances by Category: Value 2013-2018
Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Laundry Appliances in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Home laundry volume sales saved by automatic dryers and automatic washer dryers

Automatic washing machines declines in retail volume terms amidst maturity

Shift to energy efficient appliances sparks no price increases in 2018

COMPETITIVE LANDSCAPE

Whirlpool Nederland’s volume sales continue to decline in 2018

Fastest growing Samsung invest in innovations with new product development

Electrolux Home Products leads home laundry appliances in 2018

Samples

Overview

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Table of Contents

Home Laundry Appliances in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Home laundry volume sales saved by automatic dryers and automatic washer dryers

Automatic washing machines declines in retail volume terms amidst maturity

Shift to energy efficient appliances sparks no price increases in 2018

COMPETITIVE LANDSCAPE

Whirlpool Nederland’s volume sales continue to decline in 2018

Fastest growing Samsung invest in innovations with new product development

Electrolux Home Products leads home laundry appliances in 2018

CATEGORY DATA

Consumer Appliances in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Another positive year for consumer appliances in 2018

Premiumisation of consumer appliances boosts value sales in 2018

Small specialist companies record fastest growth while established players focus on specific value

Internet retailing to continue growing in consumer appliances

Outlook positive for consumer appliances but volume growth expected to slow down

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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