Home laundry appliances is expected to recover from the down year of 2022, with the number of households in Austria continuing to increase, and consumers making up some of the lost sales through normalisation of purchasing patterns over the forecast period – all helping overall volume sales to return to healthy, moderate growth. However, in another cross-category trend, a number of uncertainty factors remain, as this positive scenario implies that global prices of energy, logistics and raw materials will settle down over the forecast period and inflation will return to a healthy, low level.
Despite the overhanging cloud of uncertainty factors, there remains some untapped potential for home laundry appliances. Namely, we are seeing a growing interest in automatic dryers and an ongoing shift towards washer dryers, driven by convenience and the diminishing price gap between conventional washing machines and combined washer dryers.
During the era of high inflation and rising living costs in 2022, renting services of durables have become more attractive to consumers. For example, CLUB.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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