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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Austria

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 drives sales decline, as worried consumers postpone non-essential purchases

Retail volume sales of home laundry appliances declined for the first time in eight years during 2020. The economic shock of COVID-19 led many consumers to rein in their discretionary spending and postpone purchases of big-ticket items like home laundry appliances.

Heightened price sensitivity among buyers of automatic washing machines and increased competition in automatic washer dryers lead to decrease in unit price

The unit price of home laundry appliances decreased in 2020. In automatic washing machines, some consumers replacing old machines reacted to an extremely uncertain economic environment by trading down to economy products.

Leader BSH Hausgeräte GmbH remains weak in automatic washer dryers

With its well-established Siemens and Bosch brands, which consumers perceive to be exceptionally reliable, BSH Hausgeräte GmbH continued to lead home laundry appliances in terms of retail volume share during 2020. While it remains the leading player in automatic washing machines and automatic dryers, it ranked no better than fourth in automatic washer dryers, giving it significant potential for further growth.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Austria?
What are the major brands in Austria?
What is the average volume capacity for washing machines in Austria?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Austria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives sales decline, as worried consumers postpone non-essential purchases

Heightened price sensitivity among buyers of automatic washing machines and increased competition in automatic washer dryers lead to decrease in unit price

Leader BSH Hausgeräte GmbH remains weak in automatic washer dryers

RECOVERY AND OPPORTUNITIES

Revival in consumer confidence and construction activity will drive strong rebound in demand for home laundry appliances

Increased consumer interest in renting home laundry appliances could negatively affect retail volume sales

In the aftermath of the pandemic, cleanliness will be a more significant point of differentiation for some brands

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 12 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 18 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 22 Sales of Consumer Appliances by Category: Value 2015-2020
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 29 Sales of Small Appliances by Category: Volume 2015-2020
Table 30 Sales of Small Appliances by Category: Value 2015-2020
Table 31 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 32 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 34 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 35 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 36 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 37 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 38 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Laundry Appliances in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 drives sales decline, as worried consumers postpone non-essential purchases

Heightened price sensitivity among buyers of automatic washing machines and increased competition in automatic washer dryers lead to decrease in unit price

Leader BSH Hausgeräte GmbH remains weak in automatic washer dryers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Laundry Appliances in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives sales decline, as worried consumers postpone non-essential purchases

Heightened price sensitivity among buyers of automatic washing machines and increased competition in automatic washer dryers lead to decrease in unit price

Leader BSH Hausgeräte GmbH remains weak in automatic washer dryers

RECOVERY AND OPPORTUNITIES

Revival in consumer confidence and construction activity will drive strong rebound in demand for home laundry appliances

Increased consumer interest in renting home laundry appliances could negatively affect retail volume sales

In the aftermath of the pandemic, cleanliness will be a more significant point of differentiation for some brands

CATEGORY DATA

Consumer Appliances in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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