Home Laundry Appliances in Austria

PROSPECTS

Home laundry appliances posts stable growth

Overall, home laundry appliances is set to post a positive performance during the forecast period, with growth stemming from the more-popular freestanding variants rather than from built-in products in Austria. The growing demand for convenient washer dryers is set to boost value and volume sales during the forecast period, as will the solid performance of automatic dryers.

Heat pump automatic dryers drive sales

Automatic dryers are highly convenient home laundry appliances and are set to remain popular with consumers in Austria. Over the forecast period, automatic dryers is set to register solid volume growth.

The shift towards larger-capacity appliances continues

In 2018, the most popular automatic washing machines were medium-sized products with a capacity of 6.0- 8.

COMPETITIVE LANDSCAPE

BSH Hausgeräte leads sales in home laundry appliances

Yet again in 2018, BSH Hausgeräte led home laundry appliances in volume terms. The company owes its status to the strong presence of its brands Bosch and Siemens.

Higher flexibility within automatic washing machines

There was demand for automatic washing machines offering more flexibility in 2018, and such demand is set to continue throughout the entire forecast period, as consumers will be seeking products with more-specialised programmes that fit their needs. One main consumer focus in 2018 was a shorter wash cycle duration.

Candy Hoover Austria gains the most ground

Candy Hoover Austria registered the highest percentage increase in volume sales within home laundry appliances in 2018, albeit from a comparatively low base. Candy Hoover Austria’s sales were boosted by the fact that it offers a wide range of energy-efficient, reliable and user-friendly home laundry appliances, which the company has been successfully extending.

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