While prices in 2022 have been affected by factors such as rising oil prices and supply chain disruptions, unit price volatility in the home laundry appliances category is expected to settle down in the forecast period as the situation normalises. Improvements in economic and epidemiological conditions should ensure that many Thai households are more willing and better able to make purchases in this category that they have postponed since the outbreak of COVID-19.
As consumer lifestyles become busier and household spending power improves in the wake of the COVID-19 crisis, washing machines that are connected to the internet are expected to see stronger demand over the forecast period. Internet connectivity and large capacities are expected to be key factors in the growth of home laundry appliances in the forecast period.
Top-loading models will remain the dominant type in automatic washing machines, with the volume share of front-loading products unlikely to increase significantly. The overwhelming preference for top-loading models is mainly due to their lower prices, but also reflects the fact that they tend to be more compact, easier to install and repair and have longer usage lives than front-loading machines.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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