Home laundry appliances is expected to continue recording steady growth in retail volume terms over the forecast period, supported by the low penetration rate of these products, urbanisation and an expected improvement in the local economy. Freestanding automatic washer dyers and freestanding automatic washing machines are predicted to remain the growth drivers, with this being linked to the growing demand for speed and efficiency.
Samsung saw strong growth in home laundry appliances towards the end of the review period with it benefiting from its growing investment in the market and the launching of new and innovative products. For example, Samsung Electronics launched a new line of top-loading washing machines with a capacity greater than 19kg.
Competition is expected to intensify in home laundry appliances over the forecast period, with more players likely to enter the market, while some of the existing ones are planning further investments. For instance Maytag Comercial S de RL de CV (GBO Whirlpool Corp) launched a new model at the end of the review period which has an exclusive Extra Power button, which increases the drying power by extending the time, heat, and rotation of the cycle.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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