Home laundry appliances is expected to see volume sales fall over the forecast period. Value is set to decline at a slower rate than volumes over 2022-2027, with sales supported by rising prices and manufacturer innovation strategies.
While there are considerable upward pressures on prices going into the forecast period, there are also counter forces at work. Manufacturers striving to maintain and develop market share will exert a downward pressure on prices, with the private label segment, as well as brands such as HiSense and Hier, contributing to the intensification of competition.
In response to the COVID-19 crisis, e-commerce increased its value share within home laundry appliances. Over the forecast period, e-commerce is expected to continue its expansion, largely benefitting from major players developing their online presence.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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