Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Home Laundry Appliances in Portugal
November 2021
2021 DEVELOPMENTS
Renewed construction activity supports volume growth
Home laundry appliances registered healthy volume growth in 2020, as with people confined to home, they were prepared to spend any excess money on home laundry appliances. Though the economy has hit hard by the pandemic, many people also managed to save, as they spent less money on entertainment etc.
Beko brands look to expand penetration in Portugal
There are no major changes in the competitive landscape in 2021. Whirlpool continues to lead, with about a quarter of volume share and BSHP Electrodomésticos and Candy Hoover lie in second and third positions and both also have having double-digit volume share.
Contradictory issues lead to premium and economy brands driving value sales/
Retail prices are expected to rise for a second year. There are several reasons for this.
PROSPECTS AND OPPORTUNITIES
Lower volume sales over forecast period
The outlook for home laundry appliances is negative, with volume sales falling. There are several factors that will lead to this decline.
Innovations expected to focus on smart technologies in the years to come
Manufacturers are expected to continue developing innovations over the forecast period in areas such as convenience, energy and time saving. Likewise, both producers and consumers will become increasingly interested in smart technology home laundry appliances with features such as the ability to be controlled via a smartphone or to be able to do precise auto-dosing and fabric analysis.
E-commerce continues to gather pace as major players hop on the bandwagon
In response to the pandemic, e-commerce increased its value share within home laundry appliances. Over the forecast period, e-commerce is expected to continue gathering pace, largely benefitting from major players developing their online presence.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Portugal report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Home Laundry Appliances in Portugal?
Which are the leading brands in Portugal?
How are products distributed in Portugal?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Home Laundry Appliances in Portugal - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Renewed construction activity supports volume growth
Beko brands look to expand penetration in Portugal
Contradictory issues lead to premium and economy brands driving value sales/
PROSPECTS AND OPPORTUNITIES
Lower volume sales over forecast period
Innovations expected to focus on smart technologies in the years to come
E-commerce continues to gather pace as major players hop on the bandwagon
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2016-2021Table 2 Sales of Home Laundry Appliances by Category: Value 2016-2021Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021Table 6 Sales of Automatic Washing Machines by Format: % Volume 2016-2021Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
Consumer Appliances in Portugal - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 17 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 20 Sales of Consumer Appliances by Category: Volume 2016-2021Table 21 Sales of Consumer Appliances by Category: Value 2016-2021Table 22 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 23 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 28 Sales of Small Appliances by Category: Volume 2016-2021Table 29 Sales of Small Appliances by Category: Value 2016-2021Table 30 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 31 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 32 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 33 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 34 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 35 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 36 Distribution of Major Appliances by Format: % Volume 2016-2021Table 37 Distribution of Small Appliances by Format: % Volume 2016-2021Table 38 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 39 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 46 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 47 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Home Laundry Appliances
Built-in Home Laundry Appliances
Freestanding Home Laundry Appliances
Built-in Automatic Dryers
Freestanding Automatic Dryers
Built-in Automatic Washer Dryers
Freestanding Automatic Washer Dryers
Built-in Automatic Washing Machines
Freestanding Automatic Washing Machines
Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.