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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Portugal

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home laundry appliances suffers as a result of the fragile economy in 2020

Home laundry appliances has been negatively impacted by the outbreak of COVID-19 in 2020 overall. The main factor preventing volume growth has been due to the financial backlash of the pandemic.

Samsung, Hoover and AEG focus on antibacterial and steam offerings amidst the pandemic

Despite the pandemic, many manufacturers have continued to focus on launches and new innovations throughout 2020. Brands such as Samsung, Hoover and AEG have focused on new lines of built-in home laundry appliances that largely surround design and smart technologies.

Media Market launches campaign too influence consumers to trade their old home laundry appliances for a new model

In a bid to counterbalance the sales lost during the pandemic, many retailers have developed discount campaigns in order to continue generating sales. Most of these campaigns have taken place online which in turn has seen e-commerce increase its value share in 2020.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Portugal?
What are the major brands in Portugal?
What is the average volume capacity for washing machines in Portugal?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home laundry appliances suffers as a result of the fragile economy in 2020

Samsung, Hoover and AEG focus on antibacterial and steam offerings amidst the pandemic

Media Market launches campaign too influence consumers to trade their old home laundry appliances for a new model

RECOVERY AND OPPORTUNITIES

Built-in home laundry appliances recovers faster than freestanding due to the growing trend for built-in kitchens

Dryers and washer dryers presents a good opportunity for growth due to the urbanisation trend

Innovations expected to focus on smart technologies in the years to come

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 17 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 20 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 21 Sales of Consumer Appliances by Category: Value 2015-2020
Table 22 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 23 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 28 Sales of Small Appliances by Category: Volume 2015-2020
Table 29 Sales of Small Appliances by Category: Value 2015-2020
Table 30 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 31 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 34 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 35 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 36 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 37 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 38 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Laundry Appliances in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home laundry appliances suffers as a result of the fragile economy in 2020

Samsung, Hoover and AEG focus on antibacterial and steam offerings amidst the pandemic

Media Market launches campaign too influence consumers to trade their old home laundry appliances for a new model

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Laundry Appliances in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home laundry appliances suffers as a result of the fragile economy in 2020

Samsung, Hoover and AEG focus on antibacterial and steam offerings amidst the pandemic

Media Market launches campaign too influence consumers to trade their old home laundry appliances for a new model

RECOVERY AND OPPORTUNITIES

Built-in home laundry appliances recovers faster than freestanding due to the growing trend for built-in kitchens

Dryers and washer dryers presents a good opportunity for growth due to the urbanisation trend

Innovations expected to focus on smart technologies in the years to come

CATEGORY DATA

Consumer Appliances in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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