Technological innovation is set to drive value sales of home laundry appliances in South Africa over the forecast period. The growing demand for smart appliances means that various manufacturers have an opportunity to maximise innovation and adopt various technologies to cater for growing consumer demands.
Home laundry appliances remain a crucial piece of equipment for many modern households in South Africa, although these are mainly comprised of mid- and high-income consumers, resulting in fairly low penetration rates overall. However, considering rising property ownership in the country and improving lifestyles, demand for home laundry appliances is likely to be further driven by first-time buyers over the forecast period.
Growing from a lower sales base, automatic washer dryers, with space-saving solutions, is predicted to record the strongest retail volume growth over the forecast period. It will be followed by automatic washing machines, benefitting from being the largest category overall and comprising both top-loading and front-loading models.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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