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Learn moreJan 2020
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Home laundry appliances continued to see slow retail volume growth in 2019. Automatic washer dryers saw the strongest increase, as more such products were available in the market.
Automatic washing machines are considered a necessity in Hong Kong; thus, the category is very mature and the penetration rate already very high, leaving limited room for growth. Indeed, it is expected that sales of automatic washing machines will start to decline in the forecast period.
Automatic dryers saw a second year of strong retail volume decline in 2019. Consumers are moving from using automatic dryers to using dehumidifiers.
International brands continued to dominate home laundry appliances in Hong Kong in 2019. Whirlpool led and Siemens followed in all categories – automatic washing machines, automatic dryers and automatic washer dryers – and continued to see share growth.
Standard automatic washing machines is strongly concentrated amongst larger brands, with four players accounting for three quarters of retail volume sales in 2019. This means that new players have trouble entering the market.
Connected functions were a common theme in new product launches within home laundry appliances in Hong Kong during the review period. LG was amongst the most active brands in this regard, introducing connected washing machines that can be operated remotely via its Smart ThinQ mobile app.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Laundry Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.