Home Laundry Appliances in Hong Kong, China

PROSPECTS

Replacement cycles will continue to drive demand during the forecast period

Home laundry appliances is a very mature category in Hong Kong. Accordingly, demand is primarily driven by replacement cycles.

Front-loading washing machines increasingly favoured over top-loading models

Medium-sized and large home laundry appliances are the preferred choice among consumers in Hong Kong. While top-loading products were historically the most popular in automatic washing machines due to small living spaces, over the review period their retail volume sales share declined consistently as the desire for advanced features such as noise reduction and smart power saving sensors led many consumers to switch to front-loading models.

Demand for automatic dryers remains weak

Demand for automatic dryers remained weak in Hong Kong in 2018. The penetration rate for such products has historically been quite low, partly because they take up a considerable amount of space in the home but also due to the fact that many consumers prefer the traditional method of drying clothes on washing lines.

COMPETITIVE LANDSCAPE

International brands maintain their dominance in 2018

International brands continued to dominate home laundry appliances in Hong Kong in 2018. Whirlpool remained the overall leader in volume terms, followed by Siemens.

Leading brands introduce advanced features to attract consumers

Home laundry appliances in Hong Kong is a highly competitive category. Accordingly, over 2017-2018 leading players continued to launch new products with advanced functions in an effort to strengthen their positions.

Penetration of connected products remains low

Connected functions were a common theme in new product launches within home laundry appliances in Hong Kong during the review period. LG was among the most active brands in this regard, introducing connected washing machines that can be operated remotely via its Smart ThinQ mobile app.

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