Automatic washer dryers experienced a challenging year in 2020, particularly in retail demand terms. Local consumers were forced to postpone renovation plans in the midst of the COVID-19 outbreak as a result of social distancing measures and fears of possible delays mid-project.
Automatic washing machines is set to see a partial recovery in 2021 as the pandemic has been largely brought under control in Hong Kong, encouraging demand as renovation projects resume. The average unit price of automatic washing machines continues to decline, making them a more attractive alternative for consumers who do not need a dryer function or are more price sensitive.
Due to limited living space in Hong Kong, automatic dryers is not a commonly used appliance in local households. Most consumers tend to use dehumidifiers as an alternative: they typically hang their clothes in a room and turn on the dehumidifier to help dry them out.
Property developers often claim that their new apartments allow potential owners to “move in by bringing only their suitcase”. Most essential consumer appliances such as built-in hobs, fridge freezers, microwaves and in some cases even dishwashers, tend to be included in the package.
Automatic dryers have never been a particularly popular or mainstream consumer appliance in Hong Kong households, taking up additional space in limited living areas, and therefore many consumers tend to choose alternative options. Manufacturers are attempting to reinvent the concept of automatic dryers by making them more relevant to local consumers.
During the initial outbreak of the pandemic in 2020, social distancing measures accelerated the switch towards e-commerce in Hong Kong. While the positive impact of digital commerce is not as intensive compared to other industries, it recorded notable share gain and growth, a trend that is expected to continue.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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