Panasonic continued to lead home laundry appliances in 2022 with the company having a strong and established relationship with consumers, which should support its ongoing lead over the forecast period. Panasonic’s newly developed AutoDose technology has aroused some attention since its introduction in 2019, and the company has continued to launch new models with this feature.
Automatic dryers and washer dryers are expected to remain the most dynamic categories over the forecast period due to their disinfection functionality and the lack of maturity in the category compared to automatic washing machines. Automatic dryers is set to see steady growth over the forecast period, with the category divided into two different development directions.
Domestic brands are expected to continue concentrating on automatic washing machines over the forecast period. Four local brands – Sampo, Teco, Sanlux and Tatung – are all concentrating on top-loading washing machines as they look to meet demand from more price-sensitive consumers.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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