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Home Laundry Appliances in Ukraine
December 2021
2021 DEVELOPMENTS
Return to pre-pandemic lifestyles and recovery of the housing market boost usage and demand
As a result of the Coronavirus (COVID-19) lockdown, consumers spent long hours in the home, which, for some consumers, reduced the need to wash clothes as often as they worked remotely and socialised and exercised outside the home less. Consequently, lockdown resulted in a major decline in laundry loads, which helped to extend the lifecycles of appliances, to some extent.
Automatic washer dryers and dryers benefit from lack of drying space in new homes
Automatic washing machines is set to remain the dominant product type in home laundry appliances in 2021. Indeed it is the only type with strong penetration in Ukrainian homes.
Global players leverage wide and targeted product ranges and marketing investment to retain their grip on home laundry appliances
Global companies and brands lead home laundry appliances in Ukraine, supported by wide product availability, trusted names and extensive marketing. LG Electronics Ukraine and Indesit Ukraine remain neck-and-neck in the dominant category, automatic washing machines, and home laundry appliances overall, in 2021.
PROSPECTS AND OPPORTUNITIES
Changing apartment formats set to boost the demand for automatic dryers and washer dryers
Automatic dryers is projected to see the fastest retail volume CAGR over the forecast period, albeit from a very low base. This performance is connected to changing apartment formats in Ukraine.
Price advantage expected to maintain dominance of freestanding models
High prices are expected to continue to limit the demand for built-in home laundry appliances in the forecast period. When purchasing home laundry appliances, consumers tend to focus on the best value and most economical options, which supports freestanding over built-in models.
Improving economic conditions and the convenience factor set to accelerate the shift from semi-automatic to automatic washing machines
Home laundry appliances is one of the largest categories in consumer appliances in the Ukraine. Automatic washing machines is seen as an essential product type by most consumers in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Ukraine report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Home Laundry Appliances in Ukraine?
Which are the leading brands in Ukraine?
How are products distributed in Ukraine?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Home Laundry Appliances in Ukraine - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to pre-pandemic lifestyles and recovery of the housing market boost usage and demand
Automatic washer dryers and dryers benefit from lack of drying space in new homes
Global players leverage wide and targeted product ranges and marketing investment to retain their grip on home laundry appliances
PROSPECTS AND OPPORTUNITIES
Changing apartment formats set to boost the demand for automatic dryers and washer dryers
Price advantage expected to maintain dominance of freestanding models
Improving economic conditions and the convenience factor set to accelerate the shift from semi-automatic to automatic washing machines
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2016-2021Table 2 Sales of Home Laundry Appliances by Category: Value 2016-2021Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021Table 6 Sales of Automatic Washing Machines by Format: % Volume 2016-2021Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021Table 12 Production of Home Laundry Appliances: Total Volume 2016-2021Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
Consumer Appliances in Ukraine - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 18 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 21 Sales of Consumer Appliances by Category: Volume 2016-2021Table 22 Sales of Consumer Appliances by Category: Value 2016-2021Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 24 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 29 Sales of Small Appliances by Category: Volume 2016-2021Table 30 Sales of Small Appliances by Category: Value 2016-2021Table 31 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 32 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 33 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 34 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 35 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 36 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 37 Distribution of Major Appliances by Format: % Volume 2016-2021Table 38 Distribution of Small Appliances by Format: % Volume 2016-2021Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 40 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 47 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 48 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Home Laundry Appliances
Built-in Home Laundry Appliances
Freestanding Home Laundry Appliances
Built-in Automatic Dryers
Freestanding Automatic Dryers
Built-in Automatic Washer Dryers
Freestanding Automatic Washer Dryers
Built-in Automatic Washing Machines
Freestanding Automatic Washing Machines
Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.