As a result of the Coronavirus (COVID-19) lockdown, consumers spent long hours in the home, which, for some consumers, reduced the need to wash clothes as often as they worked remotely and socialised and exercised outside the home less. Consequently, lockdown resulted in a major decline in laundry loads, which helped to extend the lifecycles of appliances, to some extent.
Automatic washing machines is set to remain the dominant product type in home laundry appliances in 2021. Indeed it is the only type with strong penetration in Ukrainian homes.
Global companies and brands lead home laundry appliances in Ukraine, supported by wide product availability, trusted names and extensive marketing. LG Electronics Ukraine and Indesit Ukraine remain neck-and-neck in the dominant category, automatic washing machines, and home laundry appliances overall, in 2021.
Automatic dryers is projected to see the fastest retail volume CAGR over the forecast period, albeit from a very low base. This performance is connected to changing apartment formats in Ukraine.
High prices are expected to continue to limit the demand for built-in home laundry appliances in the forecast period. When purchasing home laundry appliances, consumers tend to focus on the best value and most economical options, which supports freestanding over built-in models.
Home laundry appliances is one of the largest categories in consumer appliances in the Ukraine. Automatic washing machines is seen as an essential product type by most consumers in the country.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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