During the forecast period, the focus on innovation in home laundry lances is expected to shift significantly towards the use of smart technologies to develop connected home laundry appliances that offer a wide range of features and functions that offer consumers unprecedented convenience. Key players in the category are expected to invest more in developing new features based on smart technology, which has so far proven very popular among local consumers.
After several years of consistent sales declines, semi-automatic washing machines is expected to continue facing negative sales growth over the forecast period. The unfortunate truth is that these types of washing machines are almost universally perceived as old-fashioned and outdated in Poland and they simply do not appeal to consumers at a time when there are so many options available in automatic washing machines, including those with advanced features that save consumers time and offer them very high levels of convenience.
Innovation and new product development are set to remain very important aspects of the commercial strategies of the leading players in home laundry appliances during the forecast period. With competition expected to be quite intense in the category during the forecast period due to the combination of high inflation putting pressure on demand and the proliferation of new products conferring unprecedented choice on consumers, the category’s leading players will be forced to innovate in order to differentiate their products and attract the attention of consumers.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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