Home Laundry Appliances in the US

PROSPECTS

Consumers increasingly looking for machines that save energy and water

As is true with other major appliance categories, there is an interest by consumers in minimising their impact on the environment by way of their decision of what washer or dryer to purchase. Purchasers can look for the Energy Star logo on appliances to find the most efficient in terms of energy.

Consumers look for more in terms of design and colours as they house their appliances in new locations

Increasingly, laundry machines are being relocated from basements and dedicated laundry rooms to areas that are more convenient for consumers. Putting the units in the kitchen allows for easy switching between cooking and washing.

COMPETITIVE LANDSCAPE

LG and Samsung shares hit by tariffs

Whirlpool continued to be the clear leader in home laundry appliances in 2019, followed at some distance by Haier in second place. In third and fourth place, respectively, were LG and Samsung, with both recording declining shares as a result of being the ongoing target of 25% import tariffs.

Tariffs continue to affect Korean- and Chinese-made products

In 2017 and 2018 the US government enacted a series of tariffs that directly impacted home laundry appliances. Beginning with levies on Korean-made washing machines, specifically targeting Whirlpool and GE rivals LG and Samsung, the tariffs were extended to include foreign steel and aluminium and a host of Chinese products, mostly components that domestic producers required to make their products.

Samsung launches new smart SuperSpeed washer

Samsung’s new WF45R6300AV black smart front-load washer comes with the SuperSpeed feature that reduces some cycle times by a third with little loss in cleaning quality. The new device has all the standard features and capabilities that would be expected of a modern washing machine, as well as a range of smart features.

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