Traditionally, hypermarkets and supermarkets in Brazil have the function of showcasing home laundry appliances, amongst other consumer appliances, considering consumers value the experience of personally comparing and choosing products, especially major appliances. However, after searching for the best quality and brands, some consumers purchase products online, as they often find better prices and free delivery options.
The frequency of doing laundry and the amount of clothes in each washing cycle is directly related to household format, in terms of family size. In past decades, Brazil had a high birth rate and saw population growth, but current research data show some changes in trends which are relevant for manufacturers’ future endeavours.
ESG practices have been gaining strength in recent years and permeated business strategies in many industries. According to Euromonitor’s Lifestyles survey 2022, more than 66% of Brazilian respondents confirmed they were worried about climate change, while consumers increasingly believe they have a positive impact on the environment with their everyday actions.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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