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Learn more36 pages, Feb 2019
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A more educated and wealthier consumer base boosted retail volume and value sales of home laundry appliances in 2018. In addition to the price factor, consumers are also attracted to premium and innovative products.
Automatic dryers grew at the fastest pace in 2018, due to a perception of innovation and efficiency among users. However, consumer awareness is still low and retailers have to promote these products.
Several changes in consumer lifestyles have made a positive contribution to home laundry appliances’ performance. In general, Romanians are becoming more affluent and they purchase more apparel.
SC Arctic continued to lead retail volumes sales of home laundry appliances in 2018, capitalising on brand recognition and good nationwide distribution. Arctic and Beko are widely perceived to offer good price/quality ratios and invest in constant product innovation.
With a RON300 million loan from the European Investment Bank, SC Arctic is building a home laundry appliance factory in Ulmi. The manufacturing facility is predicted to have an annual production capacity of 2.
As consumers become more informed about home laundry appliances and more up-to-date with international trends and innovation, they are quick to welcome novelties. Consequently, most brand owners rely on innovation.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Laundry Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Laundry Appliances in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.