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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Romania

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive growth for home laundry appliances in 2018

A more educated and wealthier consumer base boosted retail volume and value sales of home laundry appliances in 2018. In addition to the price factor, consumers are also attracted to premium and innovative products.

Automatic dryers posts strong growth

Automatic dryers grew at the fastest pace in 2018, due to a perception of innovation and efficiency among users. However, consumer awareness is still low and retailers have to promote these products.

Romanians seek effective clothes care

Several changes in consumer lifestyles have made a positive contribution to home laundry appliances’ performance. In general, Romanians are becoming more affluent and they purchase more apparel.

COMPETITIVE LANDSCAPE

SC Arctic is the leader

SC Arctic continued to lead retail volumes sales of home laundry appliances in 2018, capitalising on brand recognition and good nationwide distribution. Arctic and Beko are widely perceived to offer good price/quality ratios and invest in constant product innovation.

Domestic manufacturing set to expand

With a RON300 million loan from the European Investment Bank, SC Arctic is building a home laundry appliance factory in Ulmi. The manufacturing facility is predicted to have an annual production capacity of 2.

Innovative products catch the eye

As consumers become more informed about home laundry appliances and more up-to-date with international trends and innovation, they are quick to welcome novelties. Consequently, most brand owners rely on innovation.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Romania?
What are the major brands in Romania?
What is the average volume capacity for washing machines in Romania?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Romania - Category analysis

HEADLINES

PROSPECTS

Positive growth for home laundry appliances in 2018

Automatic dryers posts strong growth

Romanians seek effective clothes care

COMPETITIVE LANDSCAPE

SC Arctic is the leader

Domestic manufacturing set to expand

Innovative products catch the eye

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Good performance by consumer appliances

The Romanian consumer is becoming more sophisticated

The competition intensifies

Romanians prefer chained specialist retailers

Optimistic outlook for consumer appliances in Romania

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 22 Sales of Consumer Appliances by Category: Value 2013-2018
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 29 Sales of Small Appliances by Category: Volume 2013-2018
Table 30 Sales of Small Appliances by Category: Value 2013-2018
Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Laundry Appliances in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive growth for home laundry appliances in 2018

Automatic dryers posts strong growth

Romanians seek effective clothes care

COMPETITIVE LANDSCAPE

SC Arctic is the leader

Domestic manufacturing set to expand

Innovative products catch the eye

Samples

Overview

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Table of Contents

Home Laundry Appliances in Romania - Category analysis

HEADLINES

PROSPECTS

Positive growth for home laundry appliances in 2018

Automatic dryers posts strong growth

Romanians seek effective clothes care

COMPETITIVE LANDSCAPE

SC Arctic is the leader

Domestic manufacturing set to expand

Innovative products catch the eye

CATEGORY DATA

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Good performance by consumer appliances

The Romanian consumer is becoming more sophisticated

The competition intensifies

Romanians prefer chained specialist retailers

Optimistic outlook for consumer appliances in Romania

MARKET INDICATORS

MARKET DATA

SOURCES

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