Recent years have seen Romanian consumers become considerably more sophisticated in their choices of major appliances and a furthering of this trend is likely to be seen during the forecast period. In terms of home laundry appliances, the increasing sophistication of the wider consumer base is likely to motivate key category players to focus more on offering premium automatic washing machines and automatic dryers with in-demand features such as reduced energy and water consumption, features which tap into the sustainability trend, as well as enhanced connectivity via smartphone apps.
One of the most notable trends expected to emerge in home laundry appliances during the forecast period is the increasing consumer interest in automatic dryers and automatic washer dryers. These categories are expected to outperform home laundry appliances overall over the course of the forecast period and this can be attributed to the increasing interest in convenience is being seen among the population of Romania.
While not common in Romania at present, more and more laundromats seem likely to emerge over the forecast period. Revolution Laundry entered the market toward the end of the review period, with its laundromats being located mostly near gas stations and parking lots of shopping centres.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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