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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Romania

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced disposable incomes not only causes declining volume sales but also alters consumers’ requirements from home laundry appliances

In response to the outbreak of COVID-19, home laundry appliances will see declining volume sales in 2020 overall. As a result of the rising unemployment rates and diminishing purchasing powers, many consumers have postponed the purchasing of long-term and large-scale investments.

E-commerce gathers pace during lockdown as the majority of stores are forced to close

A mandatory lockdown was implemented in Romania from 24 March which saw the closure of all unessential stores that included some of those responsible for the sales of home laundry appliances. However, some brick & mortar stores remained open throughout lockdown such as the Miele showrooms.

Producers focus on the smart laundry trend in order to maintain sales during the pandemic

Despite the implications of the COVID-19 crisis, many producers have focused on maintaining sales by differentiating via innovation. In recent years, innovation has centred primarily around the smart laundry trend which is currently surfacing in Romania.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Romania?
What are the major brands in Romania?
What is the average volume capacity for washing machines in Romania?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced disposable incomes not only causes declining volume sales but also alters consumers’ requirements from home laundry appliances

E-commerce gathers pace during lockdown as the majority of stores are forced to close

Producers focus on the smart laundry trend in order to maintain sales during the pandemic

RECOVERY AND OPPORTUNITIES

A slow recovery for home laundry appliances as purchasing powers continue to decline over the forecast period

Plans to develop local capital will benefit domestic home laundry appliance players

Arctic’s new manufacturing facility to become increasingly significant over the forecast period

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 17 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 20 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 21 Sales of Consumer Appliances by Category: Value 2015-2020
Table 22 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 23 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 28 Sales of Small Appliances by Category: Volume 2015-2020
Table 29 Sales of Small Appliances by Category: Value 2015-2020
Table 30 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 31 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 34 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 35 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 36 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 37 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 38 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Laundry Appliances in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced disposable incomes not only causes declining volume sales but also alters consumers’ requirements from home laundry appliances

E-commerce gathers pace during lockdown as the majority of stores are forced to close

Producers focus on the smart laundry trend in order to maintain sales during the pandemic

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Laundry Appliances in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced disposable incomes not only causes declining volume sales but also alters consumers’ requirements from home laundry appliances

E-commerce gathers pace during lockdown as the majority of stores are forced to close

Producers focus on the smart laundry trend in order to maintain sales during the pandemic

RECOVERY AND OPPORTUNITIES

A slow recovery for home laundry appliances as purchasing powers continue to decline over the forecast period

Plans to develop local capital will benefit domestic home laundry appliance players

Arctic’s new manufacturing facility to become increasingly significant over the forecast period

CATEGORY DATA

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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