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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Romania

36 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changes in consumer lifestyles are driving up demand for home laundry appliances

Given their rising purchasing power, Romanians are buying more apparel products. They are also more preoccupied with taking care of them.

Built-in home laundry appliances experiences fast growth

The share of built-in home laundry appliances is still low. Most Romanians keep their home laundry appliances in their bathrooms, where there rarely is furniture to accommodate such a product.

Energy-efficient products are soaring

Even though the VAT was reduced in 2017, the average unit price for home laundry appliances went up in the year. This illustrates that Romanians are preferring higher-quality products now that their disposable incomes are also higher.

COMPETITIVE LANDSCAPE

SC Arctic continues to dominate

In 2017, SC Arctic consolidated its position as leader in the local home laundry appliances category. The company benefits from being among the oldest players within the category, its tradition and good brand image contributing to its success.

Innovation is the norm within the category

All the major home laundry appliance brands have been focusing on new product development to attract consumers. Samsung is one of the biggest innovators within the category.

Romania is increasingly attractive for home laundry appliance manufacturers

Several key players within the category are in the process of opening home laundry appliance manufacturing facilities in Romania. SC Arctic, the biggest local consumer appliances producer, will open a home laundry appliance factory at Ulmi, construction works having already started in April 2017.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Romania?
What are the major brands in Romania?
What is the average volume capacity for washing machines in Romania?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Romania - Category analysis

HEADLINES

PROSPECTS

Changes in consumer lifestyles are driving up demand for home laundry appliances

Built-in home laundry appliances experiences fast growth

Energy-efficient products are soaring

COMPETITIVE LANDSCAPE

SC Arctic continues to dominate

Innovation is the norm within the category

Romania is increasingly attractive for home laundry appliance manufacturers

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 2 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances on the rise

A more modern consumer

Fierce competition on the market

Chained specialised retailers reign supreme

The future is bright for the consumer appliances market

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 18 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Sales of Small Appliances by Category: Value 2012-2017
Table 31 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 34 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 35 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 36 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 37 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 38 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 48 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Laundry Appliances in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changes in consumer lifestyles are driving up demand for home laundry appliances

Built-in home laundry appliances experiences fast growth

Energy-efficient products are soaring

COMPETITIVE LANDSCAPE

SC Arctic continues to dominate

Innovation is the norm within the category

Romania is increasingly attractive for home laundry appliance manufacturers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Laundry Appliances in Romania - Category analysis

HEADLINES

PROSPECTS

Changes in consumer lifestyles are driving up demand for home laundry appliances

Built-in home laundry appliances experiences fast growth

Energy-efficient products are soaring

COMPETITIVE LANDSCAPE

SC Arctic continues to dominate

Innovation is the norm within the category

Romania is increasingly attractive for home laundry appliance manufacturers

CATEGORY DATA

Consumer Appliances in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances on the rise

A more modern consumer

Fierce competition on the market

Chained specialised retailers reign supreme

The future is bright for the consumer appliances market

MARKET INDICATORS

MARKET DATA

SOURCES

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