The rate of growth in retail current value sales of home laundry appliances accelerated sharply during 2021. An improved economic environment boosted demand for replacement purchases.
Many French consumers are keen to reduce the time they spend on household chores, and this is continuing to drive strong growth demand for automatic dryers. Moreover, many households lack adequate space and/or ventilation to dry clothes.
A heightened desire for convenience is also boosting demand for labour-saving features, such as automatic dosing, in automatic washing machines. Washing machines with this feature automatically add the correct amount of detergent and fabric softener to the wash.
The rate of growth in retail current volume sales of home laundry appliances will slow progressively over the course of the forecast period, with retail volume sales declining slightly during the forecast period as a whole. With such strong demand for home laundry appliances during the 2020 and 2021, demand for replacement purchases will be relatively weak – particularly during the latter part of the forecast period.
Automatic washer dryers will continue to grow in popularity during the forecast period due to the fact that they can save consumers amount of space – a factor that is particularly appealing to those living in small homes, especially apartments. However, some local consumers remain mistrustful of automatic washer dryers, believing them to be less effective than using a separate washing machine and dryer, in addition to being less efficient in their use of electricity and water.
L’Increvable (‘The Unbreakable’) is a French start-up that had developed what it claimed to be the first washing machine that is specifically designed to be easily repairable and upgradable over time. This front-loading washing machine may go on sale in France during the forecast period, as the company looked to find partnerships with the right retailers.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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