Home laundry appliances is expected to return to growth in 2023 and see a low positive retail volume CAGR in the forecast period. However, with many consumers taking the chance to replace and upgrade their home laundry appliances in 2021, demand is not expected to increase significantly in the forecast period, even though some recovery and normalisation is expected after the poor year in 2022.
Manufacturers have been aiming to make their home laundry appliances more energy-efficient and more sustainable in the last few years, which is something that is expected to continue to be evident throughout the forecast period. Smart features and new functionalities that optimise the usage of water and energy, as well as detergent, have been on the rise, with the benefit not only of having less environmental impact, but also being better for consumers’ clothes.
The fastest growing category within home laundry appliances is expected to be automatic washer dryers, with the freestanding format expected to perform the best in retail volume terms in the forecast period. Automatic washer dryers are appreciated by consumers as they save both space as well as money, as two products are integrated into one, while the format is also offering more and more of the functionalities and innovations that consumers are looking for, one of these being quick wash cycles.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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