Sales of home laundry appliances are closely linked to the performance of the housing and construction market. Due to the poor performance of the latter, the category continued to perform poorly in 2018.
One of the most significant trends in major appliances in the UK in recent years has been the increased demand for the built-in format at the expense of freestanding appliances. However, while this is true in large cooking appliances and refrigeration appliances, the opposite is the case in home laundry appliances.
New models in home laundry appliances are becoming increasingly complex and innovative as manufacturers continue launching models with new premium technologies. Connectivity is without doubt beginning to achieve some mass, even though it has not taken off as yet.
Indesit maintained its lead in home laundry appliances in 2018 thanks to its Hotpoint and Indesit brands. Beko ranked second and BSH Home Appliances third.
In October 2018, Haier announced the acquisition of Candy which will become effective from 2019 onwards. Haier’s presence in the UK and in Western Europe in general remains limited and Haier plans to use Candy as a platform to boost its penetration in this region.
Consumers no longer have the time or the inclination to dedicate too much time to doing their laundry. Therefore, they are moving towards models that make their life easier.
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This industry report originates from Passport, our Consumer Appliances market research database.