Home laundry appliances are evolving in line with consumers’ ever changing lifestyles. More hectic lifestyles and a growing working population have led to a rise in demand for dryers.
To avoid contamination or mixing different colours and fabrics, consumers often have to sort out laundry prior to washing and then run several cycles, waiting for one to end before then starting a new one. In response to such issues, companies such as Haier, LG and Hisense have developed multi-drum washing machines which allow consumers to wash different clothes in separate drums.
In home laundry appliances, the two Korean manufacturers Samsung and LG are fierce competitors. Both are at the forefront of technology in home laundry appliances, trying to outdo each other in terms of offering innovative features such as connected appliances and voice control as well as superior performance and greater capacity.
Samsung has showcased its new QuickDrive washing machine, which comprises a large main drum with a separate plate at the back that moves independently to reduce wash time and increase efficiency, while Sharp offers a washer dryer which claims to wash and dry up to 0.5kg of laundry in 29 minutes, and up to 2kg in one hour.
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This industry report originates from Passport, our Consumer Appliances market research database.