Connected appliances have taken the industry by storm, with many players innovating and attempting to design new and interesting smart features for their products. Category leader Samsung’s 2021 range of home laundry appliances, powered by its QuickDrive technology, is performing well in Singapore, due to claims of faster and smarter washing and drying capabilities.
As the replacement cycle for automatic washing machines is 10 years in Singapore, growth is mostly expected to be driven by new sales. Although some consumers like to upgrade their appliances to purchase newer models featuring advanced technology, new sales driven by the completion of HDB and Condominium projects are expected to contribute most to the growth in this category.
The pandemic forced local consumers to familiarise themselves with online purchases and payment methods, which are now more commonly used by many Singaporeans. While retail e-commerce is expected to continue to gain share as a distribution channel for home laundry appliances, appliances and electronics specialists will maintain its dominance.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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