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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Japan

33 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation continues to drive home laundry appliances in Japan

In Japan, the possession rate of home laundry appliances is approaching 100% and, with the number of households declining, manufacturers are focusing on product development that justifies higher unit prices, most notably machines capable of dealing with large wash-loads.

The basic benefits of home laundry appliances are still relevant

Japanese consumers consider the basic benefits, the hygiene of their garments, to be the most important factor when choosing home laundry appliances. This encourages manufacturers to offer features such as warm-water washing, bubble washing and auto-cleaning, especially for premium washer dryers.

Connected laundry appliances present an opportunity

Panasonic launched connected washer dryers with an auto-dosing system in Japan in 2017. Since then, other domestic manufacturers, including Hitachi and Sharp, have followed.

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Hitachi remained the leading player in home laundry appliances in 2018, slightly increasing its volume share during the year. The company has a long-established reputation for producing high-quality home laundry appliances, generating strong brand loyalty amongst Japanese consumers.

Chinese manufacturers expand presence

Home laundry appliances in Japan had been dominated by domestic manufacturers but recent acquisitions by Chinese companies and the favourable performance of Haier have changed the competitive landscape. Midea’s acquisition of Toshiba’s appliance company and Hon Hai Precision Industry’s takeover of Sharp were seen as a loss of “Japanese identity” by some Japanese consumers and the two companies initially showed sales declines under Chinese ownership.

Domestic leaders may be under threat

At the global brand owner level, Hitachi and Panasonic, are the only domestic companies responsible for a more than negligible share of home laundry appliances volumes in Japan. While these players lead the category, the competitive environment might dramatically change should Chinese manufacturers such as Haier and Toshiba, using Midea’s technology, start offering premium models that are readily available in their homeland.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Japan?
What are the major brands in Japan?
What is the average volume capacity for washing machines in Japan?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Japan - Category analysis

HEADLINES

PROSPECTS

Premiumisation continues to drive home laundry appliances in Japan

The basic benefits of home laundry appliances are still relevant

Connected laundry appliances present an opportunity

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Chinese manufacturers expand presence

Domestic leaders may be under threat

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

Demographic developments contribute to modest growth

Time pressures support demand

Japanese manufacturers finally focus on connected appliances

Internet retailing grows quickly in small appliances

Overall stagnation expected over forecast period, but areas of potential remain

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 22 Sales of Consumer Appliances by Category: Value 2013-2018
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 29 Sales of Small Appliances by Category: Volume 2013-2018
Table 30 Sales of Small Appliances by Category: Value 2013-2018
Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Laundry Appliances in Japan

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Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation continues to drive home laundry appliances in Japan

The basic benefits of home laundry appliances are still relevant

Connected laundry appliances present an opportunity

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Chinese manufacturers expand presence

Domestic leaders may be under threat

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Laundry Appliances in Japan - Category analysis

HEADLINES

PROSPECTS

Premiumisation continues to drive home laundry appliances in Japan

The basic benefits of home laundry appliances are still relevant

Connected laundry appliances present an opportunity

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Chinese manufacturers expand presence

Domestic leaders may be under threat

CATEGORY DATA

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

Demographic developments contribute to modest growth

Time pressures support demand

Japanese manufacturers finally focus on connected appliances

Internet retailing grows quickly in small appliances

Overall stagnation expected over forecast period, but areas of potential remain

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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