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Home Laundry Appliances in Japan
February 2022
2021 DEVELOPMENTS
The shift to front-loading washer dryers continues, but top-loading machines remain more popular
With the changing and diversifying lifestyles of Japanese households, the number of families with busier lifestyles has increased. This mainly applies to single households working full-time, couples in which both partners are working full-time but have no children (generally called DINKs: double income, no kids) or families with both parents working and with children (generally called DEWKs: double employed, with kids).
Newer functions actively incorporated in premium machines
Connected functions and auto-dose were previously relatively new concepts in washer dryers, but in the last few years both have been actively incorporated into premium products by major players. In top-loading drum type machines, both functions are beginning to be used in mid-range models as well as high-end models.
PROSPECTS AND OPPORTUNITIES
Moving beyond the restriction of size
In China and South Korea, the latest home laundry appliances from the leading players are dual type products, where the front-loading washing machine and the dryer, which are similar in appearance, are connected horizontally or vertically, and interconnected so that the laundry settings are shared between each other. However, these types of machines are in many cases impossible to install in Japanese homes.
Opportunities in the longer-term
Candy Wash Pass was launched in Europe in 2020. It is a subscription service for washing machine, laundry detergent and maintenance all in one.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Japan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Home Laundry Appliances in Japan?
Which are the leading brands in Japan?
How are products distributed in Japan?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Home Laundry Appliances in Japan - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
The shift to front-loading washer dryers continues, but top-loading machines remain more popular
Newer functions actively incorporated in premium machines
PROSPECTS AND OPPORTUNITIES
Moving beyond the restriction of size
Opportunities in the longer-term
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2016-2021Table 2 Sales of Home Laundry Appliances by Category: Value 2016-2021Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021Table 6 Sales of Automatic Washing Machines by Format: % Volume 2016-2021Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021Table 12 Production of Home Laundry Appliances: Total Volume 2016-2021Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
Consumer Appliances in Japan - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 18 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 21 Sales of Consumer Appliances by Category: Volume 2016-2021Table 22 Sales of Consumer Appliances by Category: Value 2016-2021Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 24 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 29 Sales of Small Appliances by Category: Volume 2016-2021Table 30 Sales of Small Appliances by Category: Value 2016-2021Table 31 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 32 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 33 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 34 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 35 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 36 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 37 Distribution of Major Appliances by Format: % Volume 2016-2021Table 38 Distribution of Small Appliances by Format: % Volume 2016-2021Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 40 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 47 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 48 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Home Laundry Appliances
Built-in Home Laundry Appliances
Freestanding Home Laundry Appliances
Built-in Automatic Dryers
Freestanding Automatic Dryers
Built-in Automatic Washer Dryers
Freestanding Automatic Washer Dryers
Built-in Automatic Washing Machines
Freestanding Automatic Washing Machines
Semi-Automatic Washing Machines
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This report originates from Passport, our Home Laundry Appliances research and analysis database.
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