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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Japan

34 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Automatic washing machines remain a popular choice amongst Japanese consumers

In Japan, automatic washing machines accounted for 74% of total home laundry appliances volumes in 2017, with automatic washer dryers responsible for 21%. The underperformance of automatic washer dryers is attributable to three main factors.

Larger washloads lead to larger-sized home laundry appliances, increasing category unit prices over the forecast period

As in refrigeration appliances, the deep level of penetration achieved by home laundry appliances means that the category will be severely affected by the stagnation in household numbers over the forecast period. Home laundry appliances is set to see decline in both volume and constant value terms over 2017-2022.

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Hitachi Appliances remained the leading player in home laundry appliances in 2017, increasing its volume share for the fourth consecutive year. The company’s share growth has derived from a combination of benefiting from the struggles of smaller players in challenging market conditions and its own successful adaptation to evolving consumer demand.

Impact of recent acquisitions still unclear

The full impact of the foreign acquisition of major Japanese brands, Toshiba and Sharp, on consumer perception and loyalty is yet to be seen. The two brands registered markedly contrasting performances in home laundry appliances in 2017.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Japan?
What are the major brands in Japan?
What is the average volume capacity for washing machines in Japan?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Japan - Category analysis

HEADLINES

PROSPECTS

Automatic washing machines remain a popular choice amongst Japanese consumers

Larger washloads lead to larger-sized home laundry appliances, increasing category unit prices over the forecast period

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Impact of recent acquisitions still unclear

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 2 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

Modest growth in 2017

Market influenced by greater female participation in workforce

Panasonic extends lead

Panasonic Extends Lead

Challenging times ahead

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 18 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 22 Sales of Consumer Appliances by Category: Value 2012-2017
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 29 Sales of Small Appliances by Category: Volume 2012-2017
Table 30 Sales of Small Appliances by Category: Value 2012-2017
Table 31 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 32 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 34 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 35 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 36 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 37 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 38 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 48 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Laundry Appliances in Japan

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Executive Summary

New Report Guarantee

PROSPECTS

Automatic washing machines remain a popular choice amongst Japanese consumers

Larger washloads lead to larger-sized home laundry appliances, increasing category unit prices over the forecast period

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Impact of recent acquisitions still unclear

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Overview

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Table of Contents

Home Laundry Appliances in Japan - Category analysis

HEADLINES

PROSPECTS

Automatic washing machines remain a popular choice amongst Japanese consumers

Larger washloads lead to larger-sized home laundry appliances, increasing category unit prices over the forecast period

COMPETITIVE LANDSCAPE

Hitachi maintains share growth

Impact of recent acquisitions still unclear

CATEGORY DATA

Consumer Appliances in Japan - Industry Overview

EXECUTIVE SUMMARY

Modest growth in 2017

Market influenced by greater female participation in workforce

Panasonic extends lead

Panasonic Extends Lead

Challenging times ahead

MARKET INDICATORS

MARKET DATA

SOURCES

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