As the Moroccan economy gradually stabilises, this should help fuel a recovery in terms of retail volume sales of home laundry appliances. As consumers lead busier lives away from the home, more people are likely to be encouraged to invest in automatic washing machines.
While the return of tourism should help Morocco’s economy recover, many consumers are likely to continue facing budgetary pressures for the foreseeable future, with demand being suppressed due to pressure from inflation. With this in mind, it is expected that manufacturers and retailers will need to continue offering discounts and promotions over the forecast period to encourage consumers to invest in these big-ticket items.
With interest rates on mortgages being at a low rate, the country’s real estate industry is set to recover over the forecast period. This too is likely to fuel the growth of home laundry appliances over the forecast period, with the number of households in Morocco set to continue growing at a strong pace.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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