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Country Report

Home Laundry Appliances in

Home Laundry Appliances in Morocco

32 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive growth is expected over the forecast period

Over the forecast period, positive growth in terms of retail volume sales of home laundry appliances is expected. This will be mainly due to the growing purchasing power of local consumers along with increasing consumer awareness of the efficiency of such products.

Manufacturers set to focus on innovation over the forecast period

Many new innovative products were launched in home laundry appliances in Morocco in 2018 and this trend is expected to further intensify over the forecast period. To illustrate, LG and Samsung launched a number of new innovative smart laundry appliances that can be controlled by just using smartphone applications.

Automatic washing machines set to drive sales over the forecast period

Automatic washing machines remained the most popular type of home laundry appliance in Morocco in 2018. Many Moroccans continue to purchase more of these than dryers or automatic washer dryers.

COMPETITIVE LANDSCAPE

International players continue to drive value sales

Samsung, LG and Bosch are just some examples of the many international brands that dominate home laundry appliances in Morocco. This is due to their strong global reputations as well as their longstanding presence in Morocco.

Samsung gains leadership of home laundry appliances

Samsung gained leadership of home laundry appliances in 2018 in Morocco, from LG. The fact that the brand has been operating in Morocco for a long time has helped it to understand Moroccans and their needs.

Notable new product development

Products with energy saving features are one of the main factors that a large number of companies are offering in home laundry appliances. Additionally, Samsung launched a new model of automatic washing machines that allowed the user to add more clothes to a wash load without having to stop the machine, through a special door that has been added to the front.

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Home Laundry Appliances Sample Report Home Laundry Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Laundry Appliances in Morocco?
What are the major brands in Morocco?
What is the average volume capacity for washing machines in Morocco?
Has there been a shift from front loading to top loading washing machines?
What is the sizing of automatic versus semi-automatic washing machines in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Home Laundry Appliances in Morocco - Category analysis

HEADLINES

PROSPECTS

Positive growth is expected over the forecast period

Manufacturers set to focus on innovation over the forecast period

Automatic washing machines set to drive sales over the forecast period

COMPETITIVE LANDSCAPE

International players continue to drive value sales

Samsung gains leadership of home laundry appliances

Notable new product development

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stable retail volume growth for 2018

Innovation and promotional activities are the main trends in consumer appliances

Groupe SEB becomes the leading player in consumer appliances

Hypermarkets and online retailers are gaining share

Strong retail volume growth expected over the forecast period

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 22 Sales of Consumer Appliances by Category: Value 2013-2018
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 29 Sales of Small Appliances by Category: Volume 2013-2018
Table 30 Sales of Small Appliances by Category: Value 2013-2018
Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Laundry Appliances in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive growth is expected over the forecast period

Manufacturers set to focus on innovation over the forecast period

Automatic washing machines set to drive sales over the forecast period

COMPETITIVE LANDSCAPE

International players continue to drive value sales

Samsung gains leadership of home laundry appliances

Notable new product development

Samples

Overview

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Table of Contents

Home Laundry Appliances in Morocco - Category analysis

HEADLINES

PROSPECTS

Positive growth is expected over the forecast period

Manufacturers set to focus on innovation over the forecast period

Automatic washing machines set to drive sales over the forecast period

COMPETITIVE LANDSCAPE

International players continue to drive value sales

Samsung gains leadership of home laundry appliances

Notable new product development

CATEGORY DATA

Consumer Appliances in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stable retail volume growth for 2018

Innovation and promotional activities are the main trends in consumer appliances

Groupe SEB becomes the leading player in consumer appliances

Hypermarkets and online retailers are gaining share

Strong retail volume growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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