Driven by the growth of the consistently dynamic real estate market in Chile and the rise of single-person households, demand for home laundry appliances is expected to continue growing over the forecast period, with automatic washer dryers gaining space, and helping to support overall growth of the category. The popularisation of this technology, which traditionally, was deemed non-essential by most local consumers, is set to gain greater attention, as new apartments tend to be smaller, making it difficult to dry clothes in the open air, especially if it is a household with multiple residents.
The new local ownership of brand Daewoo, after two years being distributed by its joint venture with Winia Group, is likely to intensify competition within home laundry appliances. Now being distributed in Chile by Argentinian company BGH, and available in department store chain Paris, Daewoo intends to relaunch fridges, automatic washing machines and microwaves as part of its portfolio, to include more energy-efficient models.
Demand for semi-automatic washing machines is expected to continue to rapidly decline over the forecast period, as Chileans choose more sophisticated options that are easily available in the country. Despite low volume growth in 2021, driven by higher financial liquidity, the lack of innovation and the appliance’s larger size compared to modern automatic models, will lead to a stronger move away from this option moving forward.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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