The category is expected to record robust growth over the forecast period due to several factors such as the current low penetration rate, improved electricity coverage, higher disposable incomes, and the growing need for products with advanced features. At the end of the review period, India had one of the lowest penetration rates for laundry appliances, globally.
In recent years, local consumers have become increasingly tech savvy and are actively seeking out smart devices that can offer benefits such as greater convenience, energy efficiency and cost savings. To meet the demand for intelligent features, some players have also been launching smart washing machines in India.
While semi-automatic washing machines accounted for a major share of demand within home laundry appliances in 2023, over the forecast period, automatic washing machines are expected to record robust growth due to factors such as increasingly busy consumer lifestyles, rising disposable incomes, and a general trend towards more premium products. Automatic washing machines allow consumers to wash clothes without significant intervention, making them an ideal choice for those with busy lifestyles.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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