Executive Summary

Feb 2019
PROSPECTS
Lower than expected monsoon rainfall impacts sales of washing machines

Sales of washing machines are closely linked with the monsoon rainfall in India. The demand for washing machines is generally higher during the peak months between June and August, when the monsoon rainfall is high and in line with forecasts.

Product features specific to Indian consumers to innovate in washing machines

Home laundry appliances is a key category for companies operating in major appliances. Home laundry appliances are seen as crucial for households, next only to fridge-freezers.

Rural areas represent untapped potential for home laundry appliances

Urban consumers remain the primary consumers driving sales of home laundry appliances. However, with the increasing disposable incomes of rural consumers, government initiatives for rural electrification and consumer awareness about the usefulness of washing machines, the demand for home laundry appliances in rural India is on the rise.

COMPETITIVE LANDSCAPE
Korean brands lead home laundry appliances

LG Electronics India remained the leader in both overall home laundry appliances and washing machines in volume terms in 2018, leading both semi-automatic washing machines and automatic washing machines. The Samsung and LG brands are fierce competitors, vying for the top spot in home laundry appliances.

Home laundry appliances remains fragmented

Manufacturers are continuing to aggressively reach out to consumers to increase the penetration of home laundry appliances, through new product launches and significant marketing campaigns. Consumers’ willingness to spend on appliances on the back of rising disposable incomes and easy financing options have led to shorter replacement cycles, whilst the rising influence of modern lifestyles has led products such washing machines to be perceived as necessities rather than luxuries.

The launch of products specific to India

Manufacturers have realised that they must develop and introduce products that are pertinent to the demands of Indian consumers. LG has therefore introduced top load and front load washing machines with many features, such as auto-start in the case of a power cut, smart inverter technology in areas of limited power supply or frequent power cuts, 6Motion technology, LoDecibel quiet system, and smart closing door for top load washing machines.

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Home Laundry Appliances in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in India?
  • What are the major brands in India?
  • What is the average volume capacity for washing machines in India?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Home Laundry Appliances in India - Category analysis

HEADLINES

PROSPECTS

Lower than expected monsoon rainfall impacts sales of washing machines
Product features specific to Indian consumers to innovate in washing machines
Rural areas represent untapped potential for home laundry appliances

COMPETITIVE LANDSCAPE

Korean brands lead home laundry appliances
Home laundry appliances remains fragmented
The launch of products specific to India

CATEGORY DATA

Table 1 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 2 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 12 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in India - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions and changing lifestyles increase demand
Consumer appliances sees steady growth due to low penetration
India is in the spotlight as a lucrative market for both local and international players
Electronics and appliance specialist retailers remains the key distribution channel
Consumer appliances in India is set to exhibit steady growth over the forecast period

MARKET INDICATORS

Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 18 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 21 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 22 Sales of Consumer Appliances by Category: Value 2013-2018
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 29 Sales of Small Appliances by Category: Volume 2013-2018
Table 30 Sales of Small Appliances by Category: Value 2013-2018
Table 31 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 32 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 35 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 36 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 37 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 38 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources