Home Laundry Appliances in Australia

PROSPECTS

Automatic dryers continues to drive growth in home laundry appliances

Improvements in energy efficiency and capacity have boosted demand for automatic dryers. Declining or stagnating unit prices, especially for condenser dryers, have continued to serve as an incentive for consumers to replace their old automatic dryers.

New innovative features to influence growth in home laundry appliances over the forecast period

New features on home laundry appliances are proving to be good selling points for industry players. These include auto dosing, self-cleaning features and noise reduction.

Premium home laundry appliances enjoying popularity among consumers

Smart, sustainable and energy efficiency are key features driving prices up for some premium brands. Consumers continue to look for premium, eco-friendly home laundry appliances, particularly smart, eco-friendly appliances.

COMPETITIVE LANDSCAPE

Fisher & Paykel Australia’s sales continue to grow in home laundry appliances

Fisher & Paykel Australia recorded volume sales growth in 2019, and even though its volume share fell in the same year it was still up significantly from the start of the review period in home laundry appliances. The company invests in research and development as well as focusing on customer experience.

Chinese brands build up a presence in Australian home laundry appliances

Consumers have displayed a willingness to purchase Chinese-produced home laundry appliances. As companies such as Haier continue to prove that they can make competitive quality appliances, consumers have shown their willingness to purchase such brands due to their competitive prices and satisfactory quality levels.

Hisense launches new washing machine range with impressive energy ratings

Hisense has launched two new washing machine models in Australia. Both are front loaders and both have a 4-star energy rating.

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