Australians are gradually moving away from traditional white finishes and choosing different colour palettes to create a more minimalist aesthetic in their homes. Dark finishes of various consumer appliances have become a major trend in kitchens, and are now also starting to penetrate home laundry appliances as black washing machines and automatic dryers gain in popularity to offer a sleek and sophisticated look.
Technology innovations are likely to remain a key driver of value growth for laundry appliances over the forecast period. Consumers are concerned that regular usage of home laundry appliances can lead to colour fade, damage or even shrink clothing if the correct setting or temperature is not selected.
Sustainability is becoming increasingly important to local consumers as they choose eco-friendly, energy-efficient appliances and carefully consider the impact of the products they purchase on the environment. With inflation hitting consumers' pockets and energy prices skyrocketing in 2022, the forecast period will see consumers prioritising features such as energy efficiency when choosing home laundry appliances.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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