Home Laundry Appliances in Australia

PROSPECTS

Front-loading models gain in popularity for another year

Even though top-loading automatic washing machines in Australia continued to represent strong retail volume sales, front-loading formats took over in popularity in 2018. Front-loading machines gained further consumer attention in 2018 due to a greater understanding of their efficiency, space saving and convenience benefits.

Price and efficiency remain leading considerations

Despite appliance capacity being a highly sought after characteristic, price and efficiency remained the two leading considerations that consumers take when purchasing home laundry appliances in Australia. In 2018, consumers continued to seek the best deals by conducting research in-store and online before making a purchase.

Smart features in home laundry appliances

Connectivity in home laundry appliances remained an emerging concept in Australia. Consumers’ will increasingly place higher value on appliances that have smart features that will help them improve their laundry experience at home.

COMPETITIVE LANDSCAPE

Chinese brands increase presence in Australian home laundry appliances

Consumers have displayed an increasing willingness to purchase Chinese-produced home laundry appliances. As companies such as Haier continue to prove that they can make quality competitive appliances, consumers have become willing to purchase such brands due to their competitive price proposition without having to sacrifice quality.

Fisher & Paykel Australia Ltd gains further share in home laundry appliances

Fisher & Paykel Australia Ltd experienced another year of positive performance in home laundry appliances. The manufacturer secured another year of strong volume sales in Australia for its home laundry product range.

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